socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Perfect Market was advised by Headwaters MB in the deal. Perfect Market was backed by Comcast Ventures, Idealab, Rustic Canyon Partners, Square 1 Bank, Tribune Company, and Trinity Ventures.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

Both Sides of the Table

MARCH 14, 2013

This article originally appeared on TechCrunch. Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

Marketing 389

Marketing Press Blogging Startup 389

InfoChachkie

JUNE 24, 2013

A version of this article previously appeared on Forbes. One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing."

Marketing 239

Marketing Conference Startup RSS 239

InfoChachkie

AUGUST 26, 2013

A version of this article previously appeared in The Wall Street Journal. A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. Rely On A Public Relations Agency.

Marketing 247

Marketing Entrepreneur Media Journal 247

InfoChachkie

OCTOBER 20, 2011

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution. free weekly Infochachkie articles!

Marketing 256

Marketing Media Examples Organization 256

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Custom 127

Custom Customer Marketing Content 127

InfoChachkie

JULY 23, 2012

This article originally appeared on Forbes HERE. Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

DECEMBER 17, 2012

Online local business advertising firm Local Corporation announced this morning that it has launched a new, industry-specific website focused on the heating, ventilation, and air conditioning (HVAC) market. The new site offers educational articles and other information aboud HVAC services, and will generate leads for local businesses.

Marketing 147

Marketing Advertising Education Sites 147

InfoChachkie

SEPTEMBER 4, 2018

A version of this article previously appeared in The Wall Street Journal. My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. Humans have a compulsion to finish the unfinished, thereby strengthening a marketer’s call to action.

Marketing 154

Marketing Sales Startup Journal 154

SoCal CTO

MARCH 12, 2007

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

InfoChachkie

JUNE 30, 2014

A version of this article previously appeared on Forbes. Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Hurry Up And Stop Marketing.

Marketing 193

Marketing Software Review Product Social Media 193

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 100

Marketing Content Advertising Custom 100

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Technology Council

MARCH 12, 2012

By Barry Lieberman A “lead” means many things to many people. To some it’s a list of contacts based upon a specific location, industry, age group or other demographic. While to others it’s the contact that has completed an online form or responded to an advertisement. Yet to many sales people it’s a person who [.].

Advertising 147

Advertising Sales Marketing 147

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die. It’s when the game slows.

Marketing 354

Marketing Case Study Metrics Sales 354

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. Pricing on the new tool was not released.

Content 199

Content Tool Search Engine Optimization Marketing 199

InfoChachkie

JUNE 24, 2013

A version of this article previously appeared on Forbes. One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing."

Marketing 133

Marketing Conference Startup Oracle 133

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Customer Custom Technical Review 294

InfoChachkie

OCTOBER 27, 2014

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! What I didn''t know at that time was that Brian''s inventiveness extended beyond hops and barley, into the world of guerrilla marketing. The Sounds Of Silent Partner.

Marketing 187

Marketing Software Review Startup Ideas 187

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Content 92

Content Marketing Advertising Custom 92

InfoChachkie

JULY 30, 2012

This article originally appeared on Forbes HERE. I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles!

Marketing 209

Marketing Conference RSS Angel 209

socalTECH

MARCH 1, 2010

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Tags: perfect market idealab software publishing content executive newspaper journalism. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

Startup Professionals Musings

SEPTEMBER 27, 2011

As of today, I will have published an article here for entrepreneurs and startups every day for the last 1001 days, since I started Startup Professionals Musings near the close of 2008. They don’t yet realize the low-cost potential for lead generation, branding, customer loyalty, direct marketing and e-commerce.

Entrepreneur 96

Entrepreneur Startup Blogging Social Media 96

socalTECH

OCTOBER 8, 2012

Today, we have an article from Greg Akselrud of Stubbs Alderton & Markiles, LLP , who talks about some of his thoughts on deciding between co-marketing and a joint venture. Co-marketing arrangements present a wealth of opportunities to expand your business. What is co-marketing? Co-marketing takes many forms.

Marketing 124

Marketing High Tech Sites Entrepreneur 124

socalTECH

JANUARY 27, 2011

The IPO this week of Santa Monica-based Demand Media has drawn widespread attention, with a number of articles yesterday talking about how the firm's market cap exceeded the New York Times Company after the IPO. In intraday trading Thursday, Green Dot (GDOT) had a market cap of approximately $2.68

Demand 183

Demand Media ReachLocal Marketing 183

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! . As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually.

Marketing 271

Marketing Startup Sales Custom 271

TechCrunch LA

MARCH 19, 2021

Earlier this month, Los Angeles became the latest city to task its various departments with prepping a feasibility study for deploying new software and monitoring technologies to better account for its carbon footprint.

Los Angeles 192

Los Angeles Marketing Study Angel 192

InfoChachkie

AUGUST 22, 2011

As Ben points out, successful guerrilla marketing is predicated on creativity and clever execution, not a huge budget. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! It was the one marketing move that actually jived with what we try to do as a company.

Marketing 270

Marketing Conference Develop Development 270

socalTECH

JANUARY 14, 2009

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. Tags: perfect advisor market idealab executive. READ MORE>>.

Search Engine Optimization 124

Search Engine Optimization Marketing Idealab Yahoo 124

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw recently, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Give yourself the “So-what?”

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Tips 75

Tips Marketing Technical Review Startup 75

InfoChachkie

OCTOBER 12, 2017

A version of this article previously appeared in Forbes. Marketing automation company HubSpot recently surveyed its users, asking them a variety of startup questions. Some […]. The post Which Of These 7 Fears Are Keeping You From Being An Entrepreneur? appeared first on John Greathouse.

Entrepreneur 150

Entrepreneur Marketing Startup Company 150

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 106

Marketing Startup Content Advertising 106

socalTECH

NOVEMBER 30, 2020

For today's Insights and Opinions section, we have an article from Ivan Nikkhoo, Managing Partner at Navigate Ventures, who tells us Why Raising a Growth Round Is Getting Much Harder. Lack of product-market fit and team issues are common. Most companies that raise their seed and Series A rounds fail, primarily due to a few reasons.

Capital 113

Capital Funding Marketing Startup 113

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108