InfoChachkie
JANUARY 23, 2019
ASP To SaaS To Software. In the early 2000’s, my software startup was dubbed an Application Service Provider (ASP). By the time we launched GoToMeeting, the term ASP had largely been replaced with Software as a Service (SaaS) and the software subscription model was firmly established.
SoCal Tech Calendar
MARCH 20, 2009
Branding is not just a marketing tactic-hear the key elements about strategic branding from Sandra Sellani of The Sellani Group Brand Strategist. Thursday, March 26, 2009 -- Networking and Case Study. Is branding missing from your corporate strategic plan? Networking and a boxed dinner provided. See [link] (more).
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Both Sides of the Table
FEBRUARY 7, 2010
I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. When you’re researching a market you can spend a year putting your hypotheses on paper but you somehow never really have a handle on the minute details of the industry until you’ve lived in it.
InfoChachkie
MARCH 3, 2011
Thus, we became one of the first ASP (aka SaaS) companies, by selling subscriptions of our screen sharing technology to customer service departments – the same market segment which had adopted BuddyHelp. Market segment – Give.edu and.org users free access, but make users with a.com email address pay.
The Quigley Report
MARCH 2, 2008
Who the heck knows how a product will sell before it is even in the market? What ASP will the market accept? Some have done much better, some have done much worse, but none have gotten to the desireable 95% accuracy rate I would like them to hit. The reasons for this terrible track record are quite obvious.
Frank Addante
MAY 20, 2007
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0:
Frank Addante
DECEMBER 22, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. This is particularly a problem in crowded markets where they are trying hard to differentiate themselves from their competition.
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