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APX Platform Scores Seed Funding

socalTECH

Beverly Hills-based APX Platform, a developer of cloud-based software for the aesthetic industry, says it has raised what it calls an "oversubscribed seed round" for its company. Size of the seed funding was not announced. The startup is led by two co-CEOs, Izhak Musli and Terri Ross.

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Hydra Launches Education Site

socalTECH

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com , specifically aimed at students looking for higher education degree programs. Tags: hydra media advertising education mydegreefinder. READ MORE>>.

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William Morris Invests in Mobile Development Firm

socalTECH

Beverly Hills-based talent agency and entertainment giant William Morris Endeavor looks to be busy with investments this week. The investment is the second major investment in a company by WME so far this week; the firm was one of the investors announced yesterday for online, live education video entertainment site creativeLive.

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LA Startup To Broadcast Live Surgery In VR

socalTECH

According to GIBLIB, it will broadcast a 360 degree virtual reality view of a surgery being conducted in Beverly Hills in 4K video. GIBLIB is using a camera from 360fly for the VR broadcast, Livit is providing the live streaming infrastructure, and the event even has a branding sponsor, medical scrubs maker FIGS.

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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday.

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Does a VCs Culture Really Matter? The Upfront Story

Both Sides of the Table

Historically we were near Beverly Hills in Los Angeles and throughout the 1990s and early 2000s this was fine since there was not strong locus in LA with some great deals in Pasadena, downtown, San Fernando Valley as well as on the Westside in Santa Monica. We also believe it’s important to be strong pillars of our community.