Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

If you do all these things right by displaying other people’s ads on your website or blog, you will make money from advertising – like Google and Facebook, who offer services for free, and still make millions in revenue. seo startup ppc SEM organic search business

Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

These days, the best way to provide fresh content is to attach your blog to the website, and add new entries at least a couple of times a month. Another way to get inbound links is review other site blogs, and leave your comments with your link. seo startup SEM dead website business

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. But you don’t need to spend money on SEM.

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak.

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Yesterday I wrote a post about top-down versus bottom-up thinking.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.”

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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? You Manage What you Measure.

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Blogs composed of video clips are called “vlogs.”

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Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur.

What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

There has been all sorts of discussions about marketing on blogs lately. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. This article originally appeared on TechCrunch.

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. The key to effective SEM is diligent and vigilant review of the keywords and their respective effectiveness. . He is also the author of an award-winning entrepreneurial blog infoChachkie.com. What do Warren Buffet, Martin Luther King, John Wayne, Walt Disney, Harry Truman and Wayne Gretzky all have in common?

Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product.

Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Blogs composed of video clips are called “vlogs.” Search engine marketing (SEM).

Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

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The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. When Brad Feld lists a book on his blog with an affiliate link that he monetizes is that wrong? Should affiliate links to Amazon be acceptable in a blog but not in Twitter or Facebook? The topic of whether in-stream advertising has heated up. I just read well written pieces on the topic by Ross Kimbarovsky , Robert Scoble , Paul Carr and the NY Times.

Startups, Check Your Budget For Viral Marketing

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Guest article by Richie Hecker, Founder of Bootstrapper Media.

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Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Get Your Website Out of the Internet Dead Zone

Startup Professionals Musings

Initiate a business blog. Be sure the blog is on a sub-domain or sub-directory of the main website. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM).

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