7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first.

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted.

8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

I have found that publishing a regular blog can give you an edge in making all this happen. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites.

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup.

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ReachLocal Launches New SEO Offering

socalTECH

ReachLocal''s SEO product includes keyword identification and optimization, content optimization and publishing, social media integration, local search tools, and more. The offering starts at $999 per month for six motnhs, and provides one blog post created per week as part of the content optimization.

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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. How to make money with a written blog.

8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources.

SEO and Social Marketing

SoCal Tech Calendar

Monday, February 23, 2009 -- SEO and Social Marketing. How does Social Media optimize Search Engine Results? We're pleased to have Dustin Luther from 4Realz Consulting, one of the founding fathers of blogging in real estate. Dustin started Rain City Guide, now one of the most respected real estate blogs in the country. What is the potential and where are the boundaries? What is grey hat?

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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates.

Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about? Most blogs are.

About this Blog

SoCal CTO

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Los Angeles Social Media Starters What is Visible Networking?

How brain-amputated developers created the social media plague

SoCal Delicious

Shortcut: sebastian-x.com Blog About Blogroll Links How brain-amputated developers created the social media plague Posted on 12 January, 2010 The bot playground commonly refered to as “social media&# is responsible for shitloads of absurd cretinism.

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

When I stumbled upon Shoeboxed I kissed the ground, danced around with joy like a drunken Pirate finding his treasure then shared the wealth with everyone in my crew… That’s social schmeedia right? Blogs and Forums. Spend time in Blogs and Forums to get to know your potential customer.

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A Blog Can Be A Startup’s Most Valuable Investment

Startup Professionals Musings

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. Most of the people you would want as co-founders are now cruising the relevant blogs for ideas and partners.

Marketing The Funniest Site On The Internet With Patrick Starzan of Funny or Die

Tech Zulu Event

He is a marketing professional with over 8 years of extensive online and social media marketing experience. Immerse yourself in data and become an expert in all online marketing strategies from social media to search. No social network has stood the test of time.

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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. to help bloggers and blog readers with comments.

5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 93

Recycled Bride Wants You To Save On Your Big Day | Wed Without Tears

Tech Zulu Event

And the Recycled Bride Blog provides information and inspiration for brides who want to plan a fairytale wedding without blowing their budget.

SEO 90

ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. They can add photos, video and even a blog article to improve their profile. social is where it is.

5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted.

How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

I can attest from experience that publishing a regular blog to properly showcase your brand value, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates.

SEO 118

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc.

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F2F Still Matters

SoCal CTO

skip to main | skip to sidebar SoCal CTO Friday, March 16, 2007 F2F Still Matters Kathy Sierra has a great post today: Face-to-Face Trumps Twitter, Blogs, Podcasts, Video. And in fact all our globally-connecting-social-networking tools are making face-to-face more, not less desirable.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Sometimes I make a blog entry. I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). I recently posted about SEO for Startups.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes).

Map of VC Investments

SoCal CTO

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Invest 195

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Yesterday I wrote a post about top-down versus bottom-up thinking.

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Realistic Entrprenuers Guide to Venture Capital

SoCal CTO

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Los Angeles Social Media Starters What is Visible Networking?

Guide 150

Southern California Tech Central

SoCal CTO

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup."

Los Angeles Tech Launched - Hot List

SoCal CTO

This is the beginning of a content community that collects and organizes the best content from blogs and web sites. One of the more interesting new features is that the site now takes into account social signals. Together these social signals indicate content that is likely of higher quality (or at least of higher interest). It also includes some other social signals such as traffic, clicks, etc.

7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

Social media activities require professional effort and time, so beware the hidden costs. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Engage your audience with social media.

Interview with Lolita Carrico, Gloss Network

socalTECH

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Lolita Carrico: Social media had a lot to do with it, for sure.