Harvest your social media contacts

Berkonomics

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. Here – from “Two Minute Drill” – is how to download your Twitter follower list: https://www.fullcontact.com/blog/how–to–export–twitter–followers/.

6 Ways The Business Social Media Players Are Changing

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It.

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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first.

6 Keys To The Best Social Media Platform For Business

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Social Media.

7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites.

7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted.

6 Insights On Social Media Trends You Need To Know

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It.

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science.

Every Startup Needs Six Social Media Initiatives

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

7 Keys To Hard Hitting Social Media Use For Business

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. In a classic one I read a while back, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

Entrepreneurs Must Measure ROI On Social Media

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. One I read a while back, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social networking is powerful huh? After writing this blog post, I found this on Facebook.

Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It.

Social Media for Service Professionals

SoCal CTO

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). Value of Blogging I started the presentation talking about the value of blogging.

6 Ways Entrepreneurs Can Win More With Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media Matching

SoCal CTO

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. They look at how current social networking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition. Just as currency inflation debases money, so social inflation debases relationships. Ignore what social networks and social media looks like today.

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Currently, social media is the least used of all customer interaction methods.

The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Where are the young social media users going?

Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Start social networking with peers.

How to Make a Real Social Media Customer Connection

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business.

Social Media Accounts are Intellectual Property

Startup Professionals Musings

Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Many companies like Sears, Coca-Cola, and Twitter have already been hurt by people using company names they don’t own on social sites.

Startups Must Balance Social Media Costs vs Value

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. One I read a while back, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks.

Five Steps To Social Media Success for Startups

Startup Professionals Musings

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising.

Startups Should Avoid These Social Media Mistakes

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan.

Best Friday Reads: Social Media Rules Us All, and Mints Billionaires

Xconomy

While the evolution from hunched primates to homo sapiens took tens of millions of years, we needed only about a decade to develop an arched neck that is perennially looking down at a smartphone—presumably one with a social media app open.

Los Angeles Social Media Starters

SoCal CTO

I find myself speaking at various venues in Los Angeles to tell people (most often service providers) about how I've used social media and particularly my blogs, LinkedIn, twitter and topic hubs as part of my own services business. These presentations always inspire people to do more with LinkedIn, create or improve their blog, and maybe do more with Twitter. How can I get more help setting up my blog?

Publishing 2.0: Social Media’s Transformation of Publishing

Tech Zulu Event

This month, SMCLA and TechZulu are partnering to celebrate “United We Share, a month long celebration of 7th anniversary of the founding of the international Social Media Club and it’s amazing members. Social media has transformed the way books are marketed and sold.

Social Media Isn’t Free to Entrepreneurs or Anyone

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. One I just read, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,