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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. Chartbeat is a relatively young company and product. The next users after that is reading a blog post that I wrote nearly 9 months ago. Let’s see.

Blogging 287
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10 Content Marketing Examples for Entrepreneurs

Startup Professionals Musings

” by an expert and friend in this space, Arnie Kuenn , which offers guidance and examples on new and modern approaches for the rest of us: Build a blog. Search engines and people love blogs these days. This shows your knowledge and positions your company as a thought leader. You are the company you keep.

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Would you celebrate your mistakes?

Berkonomics

Leading by example. By being a visible example. A friend and fellow CEO states that he publishes each of his mistakes in his company internal blog along with the lesson he learned. “If How do you teach your work force that mistakes are OK as long as they learn and don’t repeat them?

Examples 156
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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150
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Overcome Small-to Medium-Sized Company IT Infrastructure Challenges with Managed Network Solutions

Southern California Edison Blog

Small- to medium-sized businesses may lack the resources and IT expertise to manage, protect, and upgrade their networks effectively compared to larger, more enterprise-level companies. Top Small- to Medium-Sized Company Network Challenges. Network security is a concern for virtually every company type in every industry.

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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Startups that haven’t updated their website since rollout, or publish a new blog once a month or less, won’t be followed for valuable content. The key is consistency.

Content 104