Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 107

Marketing Invest SEM Startup 107

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 90

Marketing Startup SEM Blogging 90