InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Then write it down. It’s pretty simple to do.

Customer 93

Customer Custom Marketing Tips 93

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 29, 2014

It’s not hard to find people willing to write the narrative that “venture capital is not an asset class” or “venture capital has performed terribly.” I wrote about this in a blog post last year titled “ It’s Morning in VC ” but I never made the full deck available until now.

Venture Capital 362

Venture Capital Capital Startup Writing 362

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. If you want to connect with customers, put aside your writing formalities.

Content 67

Content Marketing Newsletter Writing 67

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was fine with me – the market is the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Both Sides of the Table

JANUARY 23, 2011

PR isn’t something that can be delegated – The other thing that tech execs often want to do is to delegate the PR to their marketing person. Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent.

Startup 349

Startup Writing Blogging Press 349

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. This is true on all of the major tech blogs. Is Funding a Worthy Announcement?

Startup 355

Startup Funding News Press 355

Startup Professionals Musings

MARCH 2, 2020

His challenge is to focus on one market, with a specific design, cost, and price. Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. Build your own personal brand image through blogging, industry forums, and networking. Yes, there are a lot of bridges to cross.

Ideas 126

Ideas Writing Examples Outsource 126

Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. In a startup this is a mistake.

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

JUNE 4, 2021

Campaign setup and ad copy writing. There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

AUGUST 24, 2011

On this blog I’m often trying to combine lessons for entrepreneurs and market commentary. I have long wanted to write about FNAC (feature, not a company) because it’s part of my normal lexicon to push teams that present to me to think harder about where the economics in their industry is coming from. It lingered.

Email 270

Email Writing Blogging Competition 270

Both Sides of the Table

MARCH 31, 2012

Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. The idea that the course asks students to write public blog posts is a testament to its more modern teaching style.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

OCTOBER 6, 2021

In many cases, the challenge may just be your ability to market yourself, and what you know. It may be time for you to start your own blog, write a book, or volunteer as a speaker at public events in your domain. The more you know, the more self-confident you will be to make your own leadership decisions.

Entrepreneur 132

Entrepreneur Course Satisfaction Guide 132

Startup Professionals Musings

FEBRUARY 27, 2019

Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. As you know, things can change quickly, as businesses try to survive and adapt to an evolving market, so it’s better to be prepared than caught off guard. Write down some target objectives and milestones.

Startup 98

Startup Outsource Development Competition Social Media 98

Both Sides of the Table

MARCH 27, 2011

By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about.

Blogging 373

Blogging Startup Writing Venture Capital 373

Startup Professionals Musings

JANUARY 26, 2014

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. If you want to connect with customers, put aside your writing formalities.

Startup 103

Startup Content Newsletter Writing 103

Both Sides of the Table

OCTOBER 12, 2014

Prorata rights are one of the most important rights of a private market technology investors and yet are seldom fully understood. For starters some funds are small and thus while they put $750k into your company to own 10% of your company they might not be able to write another $2 million if you then raise a $20 million round (10%).

Guide 336

Guide Venture Capital Startup Writing 336

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I will talk about these strategies in my next blog post. ” Don’t.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

SEM 90

SEM Marketing Search Engine Optimization Startup 90

Both Sides of the Table

JULY 12, 2011

Chris Dixon is one of my favorite people in tech and writes one of the few blogs I read religiously. He’s thoughtful about markets, investors, products and is always very well reasoned in his arguments. If you don’t read it and you care about tech & entrepreneurship, you should. West Coast”).

Technical Review 281

Technical Review Venture Capital Startup Artificial Inteligence 281

Both Sides of the Table

MAY 6, 2018

A huge mistake I see is that VC tells an entrepreneur no based on a set of reason that this VC felt weren’t right with the business (market size, traction to date, too many competitors, no big exits in the category or whatever easy excuses VCs have developed to politely say no) and the entrepreneur lets this get inside his or her head.

Funding 236

Funding Venture Capital Startup Entrepreneur 236

Startup Professionals Musings

DECEMBER 1, 2012

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Even great products need great marketing “content” to fuel the ascent of their online message.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

SEPTEMBER 2, 2018

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Services 72

Services Startup Training Writing 72

Both Sides of the Table

JULY 9, 2012

I told him only 2 weeks ago when we were in London together that I wanted to write a blog post that has been in my head for 2 years. The Dave I know is very insightful about marketing, channel management and building developer ecosystems. My pal Dave occasionally presents “headline risks” for investors. I’ve been told so.

Startup 309

Startup Venture Capital Email Writing 309

Both Sides of the Table

AUGUST 2, 2009

Twitter, by contrast, started as an open platform where people let anybody see what they were writing. People write their thoughts knowing that anybody else can see them. Are people giving you feature requests, complaining about your service or comparing you to the competition? So why is this important for businesses?

Social Network 235

Social Network Writing Tool Startup 235

Both Sides of the Table

MARCH 6, 2010

Since I answer this all the time anyway I thought it might make an interesting blog post. When I was running startups I felt like a horse with blinders on because I was super focused on the content management market and ignored many other markets. I’ll write about that in a couple of weeks. That’s true.

Venture Capital 312

Venture Capital Technical Review Startup Entrepreneur 312

Both Sides of the Table

AUGUST 20, 2015

Our perspectives on the topic wax and wane with market cycles. blog here ). Here’s what I believe, but won’t claim to “know” because every time I think I know something the market seems to do something entirely different. VC funding. Amnesia sets in and we get back on the merry-go-round. Same as I felt.

Funding 150

Funding Venture Capital Startup Marketing 150

Both Sides of the Table

JANUARY 18, 2014

Sometimes those motives are positive (they really want the chance to work with you, they think you have unique skills) and sometimes they are less positive (their first-tier of “go to” referrals passed on the deal, they don’t want to write another check themselves, etc.). Avoid the herd.

Venture Capital 337

Venture Capital Invest Ideas Entrepreneur 337

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. So what are Rob’s secret hacks that he didn’t spill in his blog post? . He is very pleasant when he calls and writes. Rob does it.

Tips 365

Tips Email Venture Capital CTO Coach 365

Startup Professionals Musings

SEPTEMBER 18, 2010

By Mahesh Raj Mohan Writing a business plan can be a difficult process. Even if you know your product/service suite down cold, understand the strengths/weaknesses of the competition, and have built pro forma financials that are sane. you still have to write the plan for a particular audience. What does that mean?

Writing 97

Writing Summary Ideas Research 97

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.”

Venture Capital 332

Venture Capital Funding Startup Sales 332

Startup Professionals Musings

JUNE 27, 2014

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Services 105

Services Startup Training Writing 105

Both Sides of the Table

SEPTEMBER 28, 2014

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. Profitability.

Startup 383

Startup Company Companies .Net 383