Blogging Competition Metrics SEM 
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.
Startup Professionals Musings
APRIL 4, 2015
Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics. Above all, don’t forget to observe your competition and their social media activity.
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