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I wrote about this in a blog post last year titled “ It’s Morning in VC ” but I never made the full deck available until now. Think DropBox, Airbnb, Pinterest, Maker Studios, SnapChat, Tinder). I saved it mostly for LP discussions that I had over the past year.
It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Mea culpa and get right back into line.
There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. We always look like it’s only fun in our Instagram photos, don’t we?
For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. They are going to Instagram, TikTok, WhatsApp, and Snapchat. That won’t build any competitive advantage. When the glass is only.04%
For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. They are going to Instagram, Tumblr, Pinterest, and Snapchat. That won’t build any competitive advantage. When the glass is only.04%
For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. They are going to Instagram, Tumblr, Pinterest, and Snapchat. That won’t build any competitive advantage. When the glass is only.04% Marty Zwilling.
The short video app builder was facing competition from the likes of Twitter’s Vine and Facebook’s Instagram video and MixBit. According to JJ Aguhob in a blog post , “As a startup, we knew we needed to evolve. Therefore the LA based startup has announced a line of new products and rebranded under a new name.
For example, it used to be that marketing via social media meant buying banner ads on Facebook, or buying a position on search engine results, or sponsoring some blog entries, but these doesn’t work anymore. They are going to Instagram, Tumblr, Snapchat, Kik, and other applications. That won’t build any competitive advantage.
For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. They are going to Instagram, Tumblr, Pinterest, and Snapchat. in 2017, as young people ages 12 to 17 migrate to Snapchat and Instagram.
Valuing any company can be difficult because it requires a degree of forecasting future growth & competition and ultimately the profits of the organization. When I started blogging it was because I was inspired by Brad Feld. Brad was openly writing about this and it felt like he was giving the VC playbook away for free!
This market structure in which the few, large players use their market position to eliminate competition is inevitable. Our social graphs are locked in Facebook, Twitter and Snapchat. It’s Hobbesian economics 101. Distribution of media is tightly controlled by YouTube, Netflix, Facebook, Amazon and a handful of others.
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