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Customer empowerment? Blame the Internet.

Berkonomics

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. Entering the age of mass customization. The post Customer empowerment? Expectations rise with technology.

Customer 156
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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Content 104
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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. I have found that publishing a regular blog can give you an edge in making all this happen. Market your ideas and expertise early for customer feedback.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Customer 168
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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 122
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 172
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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” But I also need to address the other side of my customer base – the people who fund VCs (they are called LPs).

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