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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. an email) to about 35 people. If you want to be kept informed just send me an email and let me know that you''re in, and that was it.

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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. I’ll write a post on how to give feedback to employees and then I’ll get emails from people telling me they forwarded it to their whole team.

Buzzfeed 354
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Comments are the New Black

Both Sides of the Table

Arnold Waldstein , who stops by periodically on my blog and always leaves relevant comments, made the observation that, “if I want to connect with you, I’ll engage with you on this blog …from there, a follow on Twitter, a link on LinkedIn are closing the loop of connection rather that opening a cold door.&# This is so true.

Startup 276
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Ask the Career Expert: “Why Do I Need a Mentor?”

InfoChachkie

Once you have a lead, compose an email that is smart, grammatically correct, brief, and eye catching. Pinpoint, then Email. If there is a certain industry leader who you specifically want to be your mentor, see if you can find their personal – or their personal assistant’s – email address. Email The Explorer Blog.

Mentor 164
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about.

Blogging 373
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Guerilla Marketing, Brad Feld Style

InfoChachkie

<iframe width="560" height="315" src="[link] frameborder="0" allowfullscreen></iframe> The catalyst for Brad’s evolving view of marketing was THIS blog entry by Chris Moody in which he pointed out that much of Foundry Group’s thought leadership efforts are essentially a form of guerilla marketing. Write Your Own Playbook.

Marketing 233