Remove Blogging Remove Email Remove SEM Remove Writing
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Guerilla Marketing, Brad Feld Style

InfoChachkie

<iframe width="560" height="315" src="[link] frameborder="0" allowfullscreen></iframe> The catalyst for Brad’s evolving view of marketing was THIS blog entry by Chris Moody in which he pointed out that much of Foundry Group’s thought leadership efforts are essentially a form of guerilla marketing. Write Your Own Playbook.

Marketing 233
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Campaign setup and ad copy writing. Popular keywords have higher costs.

SEM 90
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Some might be from banner ads and others may arise from an email campaign. .

Custom 164
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Campaign setup and ad copy writing. Popular keywords have higher costs.

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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

There has been all sorts of discussions about marketing on blogs lately. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. The media eats it up as they always need something to write about. He knew this.