Blogging, Funding and SEM - Southern California Tech Central

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup

Startup Press Development Team Review SEM

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. You’re reading their press releases or blog posts.

Marketing

Marketing Startup Press Technical Advisors

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

MAY 15, 2010

We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. I first discovered it from Dharmesh Shah’s blog OnStartups.

Venture Capital

Venture Capital Startup Advertising Redpoint

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

MARCH 16, 2014

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing

Marketing Funding Social Media SEM

The Case for In-Stream Advertising

Both Sides of the Table

NOVEMBER 22, 2009

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. He needs to speak about these guys to fund a show that is seriously high quality so I’ll put up with ads.&# Why is that acceptable but Twitter isn’t? You think, “I get it.

Advertising

Advertising Technical Review GRP Partners Google

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

JANUARY 17, 2013

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing

Marketing Startup Social Media SEM

Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

DECEMBER 7, 2010

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing

Marketing Startup Social Media SEM

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

APRIL 26, 2016

That can be a trap for three primary reasons: Payback period may be long even of LTV/CAC is large and having a long payback period requires you to be able to raise capital to fund this deficit period. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. End of story.

Metrics

Metrics Startup SaaS Course

I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

Marketing

Marketing Startup SEM Blogging

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

Marketing

Marketing Invest SEM Startup

Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost. That’s a double death wish.

Marketing

Marketing Entrepreneur Startup SEM

Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost. That’s a double death wish.

Marketing

Marketing Startup SEM Blogging

Startups, Check Your Budget For Viral Marketing

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost. That’s a double death wish.

Marketing

Marketing Startup SEM Blogging

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

Marketing

Marketing SEM Startup Blogging

Southern California Tech Central

Doing the Right Things is More Important than Doing Things Right

10 Marketing Lessons for Early-Stage Tech Startups

Trending Sources

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

How To Size Your Marketing Budget For Funding

The Case for In-Stream Advertising

5 Startup Marketing Actions to Impress Investors

Five Elements of a Credible Startup Marketing Plan

Why Misunderstanding Startup Metrics Can Cost You Your Business

I Haven’t Seen A Startup Yet Thrive Without Marketing

Viral Marketing And Word-of-Mouth Require Investment

Many Entrepreneurs Believe Viral Marketing is Free

Startup Viral Marketing Costs Real Money These Days

Startups, Check Your Budget For Viral Marketing

Why Good Marketing Campaign Costs Continue To Rise

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