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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 287
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SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup. I won't say that I'm truly an expert on SEO.

SEO 150
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

The idea came from having been recently married herself and seeing how expensive it can be to buy a new wedding dress. One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. How’s that for an ex painter?

Startup 363
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This Week in Venture Capital with Jason Calacanis

Both Sides of the Table

Q&A delivers amazing SEO juice that I’ve seen at several recent companies so I get that. Gdgt (l ed by Spark, True Ventures ) – Love the idea. And SEO juice of sites with no value makes searching for real product feedback suck. Also in the video: - Is it a good idea for VC’s to pay stratospheric prices? -

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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Let that ideal co-founder find you.

Blogging 110
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Sometimes I make a blog entry. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? I’ll be curious to drill down a bit around concepts like Browse My Stuff.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

The idea is that you put out information with data and a point-of-view and that becomes the story rather than you. The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. Consider this blog post titled, “ Christmas 2012 Shatters More Smart Device and App Download Records.”

Marketing 389