Remove Blogging Remove Press Remove Startup
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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. The start of this series was, Should Your Startup Announce Funding ? After that a meme developed amongst many startups (and the advisors that coached them) that, “TechCrunch didn’t matter.

Blogging 309
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 287
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. And why I woke up at 4.50am. I like to speak about this topic with first-time wantrapreneurs because if you read the tech press every day you’d get the impression that it all glamor.

Blogging 420
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Should Startups Announce Their Funding?

Both Sides of the Table

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. In stead of doing my typical big long post with 10 PR tips (like I did there), I’m going to break them up into individual (I hope more digestible) chunks.

Startup 356
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How the Hell do I Prioritize Work, Blog & Find Balance?

Both Sides of the Table

I don’t know Ezra yet but since he’s taking the time to blog (which I hugesly respect) and share thoughts I thought I’d take him up on his challenge and also spill the beans on my secrets. On blogging I blog because I love it. Mostly I’m Blogging for the Hell of It, Not Blogging to Stay Relevant.

Blogging 347
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The Importance of Realism in Startups

Both Sides of the Table

As I’ve said before, all startups need to realize that every other company still has to see itself naked in the mirror in the morning. Stop reading their press releases or hearing their founder talk about he is crushing it. Startups are filled with enormously talented people – often product people & engineers.

Startup 412
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How to use PR Firms at Startups

Both Sides of the Table

In a startup this is a mistake. I pointed out the fact that they only ever talked to the press when the had an announcement and that it was a continual process. In this instance I typically recommend that startups NOT hire a big, well-known PR firm. Their competitors took it seriously. There is one carve out.

Startup 349