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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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How Many Times Should You Tweet Your Blog Post?

Both Sides of the Table

I’ve argued previously that Twitter is a new form of curated RSS and in many ways it is. But it is a transient RSS reader. I’ll finish writing around 1am and that’s a dumb time to Tweet because few people in the US are online. In fact, that is what I plan to do for this post. My conclusions.

Blogging 289
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. I’ll write a post on how to give feedback to employees and then I’ll get emails from people telling me they forwarded it to their whole team.

Buzzfeed 354
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. The opening paragraphs of that first newsletter are indicative of the captivating and accessible writing style, which eventually cultivated a huge audience. blogging, in a sense.

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Twitter Networks are Different than Social Networks

Both Sides of the Table

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. He had followed me on Twitter and sent me a nice message about my blog.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about.

Blogging 373
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Comments are the New Black

Both Sides of the Table

Arnold Waldstein , who stops by periodically on my blog and always leaves relevant comments, made the observation that, “if I want to connect with you, I’ll engage with you on this blog …from there, a follow on Twitter, a link on LinkedIn are closing the loop of connection rather that opening a cold door.&# This is so true.

Startup 276