Startup Professionals Musings

OCTOBER 4, 2021

I just remember the classic book, “ The Strategic Leader’s Roadmap ,” by Harbir Singh and Michael Useem from the Wharton School, which provides some specific steps along the way. Market and customer positioning. Clearly focusing on the right market and customer profile sets your competitor differentiation.

Competition 110

Competition Sales Custom Customer 110

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Email marketing.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

FEBRUARY 23, 2020

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

Marketing 124

Marketing Custom Customer Competition 124

SoCal Tech Calendar

MARCH 24, 2011

Wednesday, March 30, 2011 -- ACG 101 Executive Book Evening. What is the secret sauce that enables best-in-class companies to create and sustain their competitive advantage? How can small and middle-market companies utilize strategic thinking to penetrate and dominate new markets? See [link] (more)

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ACG Class Competition Marketing 113

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. The target market is moving in unpredictable ways.

Marketing 120

Marketing Technical Review Entrepreneur Startup 120

Tech Zulu Event

APRIL 30, 2014

In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies. Baumgartner points out, “Half of all travel booking is still transacted offline today.

Competition 104

Competition Startup USC Southern California 104

Startup Professionals Musings

JUNE 11, 2021

However, I’m convinced that you can mitigate many of these anxieties by your actions, so I was pleased to see similar insights in a new book, “ Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done.” To do this, you need a team that is excited and motivated by the challenges.

Marketing 148

Marketing Coach Startup Product 148

Startup Professionals Musings

AUGUST 14, 2014

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. Thought leadership position in your market and customer set.

Competition 93

Competition Startup Patents Slides 93

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

FEBRUARY 14, 2021

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. Thought leadership position in your market and customer set.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

OCTOBER 31, 2018

The only “sustainable competitive advantage” in business is self-awareness. I was struck by this assertion in a new book, “ The Messy Middle ,” by Scott Belsky, who has spent more than a decade leading in the worlds of technology, design, and startups. It’s a recipe for disaster.

Competition 81

Competition Startup Examples Coach 81

Startup Professionals Musings

OCTOBER 4, 2023

In reality, resource constraints should be seen by startups a competitive advantage, by forcing them to develop new markets, and to think differently and act differently than existing players. How entrepreneurs respond to these will become a larger and larger determinant of startup growth, competitive position, and success.

Resource 112

Resource Ideas Competition Entrepreneur 112

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

NOVEMBER 20, 2022

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

Customer 103

Customer Custom Competition Netflix 103

Startup Professionals Musings

JULY 10, 2023

A few years ago, I enjoyed one of Guy Kawasaki’s first books, “ Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.” Here is a sampling of ten themes from the book that I think are just as relevant today as they were then: The reality of starting. The reality of marketing.

Entrepreneur 99

Entrepreneur Startup Sample Guide 99

Startup Professionals Musings

MAY 9, 2022

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Gregg Lederman, in his classic book, “ ENGAGED!: They have to out-behave and outperform your competition.

Custom 123

Custom Customer Services Training 123

Startup Professionals Musings

OCTOBER 19, 2020

A few years ago, I enjoyed one of Guy Kawasaki’s first books, “ Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.” Here is a sampling of ten themes from the book that I think are just as relevant today as they were then: The reality of starting. The reality of marketing.

Entrepreneur 174

Entrepreneur Sample Guide Ideas 174

Startup Professionals Musings

SEPTEMBER 17, 2023

These fears and how every business can counter innovation assassination are explored in a classic book, “ Robert's Rules of Innovation II: The Art of Implementation ,” by Robert F. Brands book is based on the implementation of nine principles of innovation originally developed by Google way back in 2008 by Marissa Mayer.

Artificial Inteligence 114

Artificial Inteligence Google Startup Organization 114

Startup Professionals Musings

JUNE 19, 2023

Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. Harris, in his classic book “ Transformative Entrepreneurs ,” provides examples of key elements of transformative ideas and leadership abilities that separate the winners from the losers.

Entrepreneur 101

Entrepreneur Startup Ideas Competition 101

Startup Professionals Musings

SEPTEMBER 3, 2023

How to do this right is illustrated well in a classic book, “ Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice ,” by Peter Sheahan and Julie Williamson, PhD. Start with a market segment that you need to understand more deeply, and invest in the success of your joint customers.

Company 116

Company Companies Customer Custom 116

Startup Professionals Musings

SEPTEMBER 9, 2023

In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

SEPTEMBER 20, 2023

Starting an entrepreneurial business, or maintaining the competitiveness of a mature business, requires innovation. As a starting point, I like the Wikipedia simple definition of innovation as “the application of better solutions to meet new requirements or market needs.” Thinkers cramp” and “organization cramp” limit innovation.

Organization 94

Organization Ideas Technical Review Research 94

Startup Professionals Musings

OCTOBER 14, 2023

There really is no excuse these days, with samples on the Internet, business-plan books in every bookstore, and dozens of apps to automate the process. A great business plan doesn’t have to be a book in length, with extensive financial statements.

Startup 102

Startup Writing Mentor Sample 102

Berkonomics

APRIL 16, 2020

Raising money during this crisis will be almost impossible, even from friends and family shocked by the stock market declines. Do you still need marketing costs when there is no-one out there buying new product? It is easier to keep them off the books than increase overhead again, especially with come of your payroll lay-offs.

Layoffs 218

Layoffs Sales News Marketing 218

Startup Professionals Musings

DECEMBER 2, 2022

The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Target market. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Competition. Production.

Sales 102

Sales Customer Custom Outsource 102

Startup Professionals Musings

MAY 28, 2022

Once your business is running and sustainable , everyone these days expects it to grow, as an indication of long-term health and competitiveness. Everyone is looking for that magic strategy that will keep them growing, even during market and company changes. Improve reaction time to competitive situations.

Organization 128

Organization Acquisition Competition Resource 128

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

JULY 4, 2021

Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. More recently, the concepts have been applied to the general business management context, in a classic book by Certified Turnaround Professional, Thomas H. Gray, titled “ Business Techniques for Growth.”

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

APRIL 22, 2017

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. The target market is moving in unpredictable ways.

Marketing 54

Marketing Research Technical Review Entrepreneur 54

Startup Professionals Musings

FEBRUARY 28, 2022

I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization –insisting that the people closest to the customer and the markets learn and make the decisions. Anything you or your team knows about the market today may change tomorrow.

Competition 116

Competition Organization Custom Customer 116

Startup Professionals Musings

SEPTEMBER 26, 2020

Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. Harris, in his classic book “ Transformative Entrepreneurs ,” provides examples of key elements of transformative ideas and leadership abilities that separate the winners from the losers.

Startup 171

Startup Ideas Entrepreneur Competition 171

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

JULY 30, 2010

Yet, in today’s world of information overload and global reach, marketing and selling skills are critical to the success of every startup. In my own effort to keep up with the times, I just finished a new book by Landy Chase, titled “ Competitive Selling: Out-Plan, Out-Think, Out-Sell to Win Every Time.” Gaining the upper hand.

Competition 92

Competition Entrepreneur Startup Customer 92