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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Ric Dragon, an expert in online marketing, in his classic book.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free.

Marketing 127
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Clues: How to think like a growth CEO

Berkonomics

Authors Jeanne Liedtka and Tim Oglivie have created a framework for creation of a new product or service – one worth spending at least a cycle of time for review. From their book, “Designing for Growth,” they iterate a four-question matrix, each with steps for creation through launch. We’ll use this loosely to frame our process.

Design 156
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10 Ways To Move From “Thinking Different” To Success

Startup Professionals Musings

Chris Brogan, in his classic book, “ The Freaks Shall Inherit the Earth ,” offers some great steps of encouragement for them on how to come out of the closet, some of which I will paraphrase here: Declare your differences (even if only to yourself). Establish a daily framework for action. Know your strengths, and learn some new skills.

Framework 139
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5 Tactics To Help You Make Good Decisions In Business

Startup Professionals Musings

I always struggle with coaching along these lines, so I was pleased to see some excellent guidance on tactics in making decisions in a new book, “ The Leap To Leader ,” by Adam Bryant. Avoid being misled by flawed decision frameworks. Find any way you can to shift the framework.

Help 94
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5 Strategies To Thrive Despite Information Overload

Startup Professionals Musings

I was happy to see some practical guidance on this issue in a new book, “ Thriving on Overload ,” by Ross Dawson. Before you start collecting new data, spend some time defining the frameworks and connections you need. I suggest visual frameworks you can create today. Framing: look for patterns and context to simplify.

Framework 119
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6 Tactics To Propel Innovation Before The Next Crisis

Startup Professionals Musings

I remember the classic book, “ The Three-Box Solution: A Strategy for Leading Innovation ,” by Vijay Govindarajan, one of the world’s leading experts on strategy and innovation. Govindarajan recommends a simple and practical “three box” framework for allocating time, energy, and behaviors in the proper balance to foster continuous innovation.