One Book Every Entrepreneur Should Own

Both Sides of the Table

Brad Feld seems to write books faster than I can read and write about them. This time he has written a book that is far more important than most management books you will read. Why do I think this is a “must own” book? And the book actually had me in tears.

JibJab Launches Kids Books Line

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Venice-based JibJab , the online entertainment site known for its humorous animated videos, has expanded into the children's book market, saying this week that it has launched a new brand which will create interactive children's books.

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Kelley Blue Book In Chinese Joint Venture

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Irvine-based Kelley Blue Book has inked a partnership to expand its Internet content into China, the company said this week. Kelley Blue Book said it entered into a joint venture with Bitauto Holdings Limited and the China Automobile Dealers Association (CADA). Kelley Blue Book said that the joint venture will provide both web- and mobile products in China, providing new and used car vehicle information. kelley blue book china joint venture bitauto

VolJet: Creating An Online Booking System For Private Jet Charters

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Los Angeles-based VolJet (www.voljet.com) is looking to solve that puzzle, with its online system for booking charter jets, just as you would a commercial flight. Susan Sloan: It's very similar to a commercial, online booking system, like Expedia.com.

MINDBODY Signs Customers For Booking Technology

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The firm said MINDBODY Finder will display fitness classes and wellness appointments which consumers can book online, and allow consumers to handle all of the scheduling and booking of those services.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". And so the book came out.

ReachLocal Partners With Yelp To Provide Home Service Bookings

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Woodland Hills-based ReachLocal which provides online marketing services for small and medium sized businesses, has inked a major deal with Yelp , the two said Tuesday afternoon. According to the two, the deal calls for users of ReachLocal''s online booking and buying system, ReachCommerce, to automatically include integrated booking in their Yelp profiles. The companies said the moer will let users book plumbers, carpet cleaners, and other services directly from Yelp.

Kelley Blue Book Debuts New Car Pricing Tool

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Irvine-based automtive information provider Kelly Blue Book announced a new product today, a new car pricing tool it is calling the Kelley Blue Book Price Advisor. KBB said its new tool provides "price zones" showing pricing for specific make, model, and trim combinations of cars, reflecting current market conditions for a buyer''s area. kelley blue book pricing tool advisor automotive leads dealership

The LALA School of marketing

Berkonomics

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? Berkonomics books available at www.berkus.com.

Upfront Ventures Re-Ups On Appointment Booking Site MyTime

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Los Angeles-based venture investor Upfront Ventures has lead another round in San Francisco-based online appointment booking site MyTime , as parto f a $9.25M Series B. MyTime offers up an online marketplace, which lets consumers book appointments across a huge swath of consumer services, and also provides tools for managing appointments and marketing to customers for SMBs who are part of its marketplace.

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Mindbody Links With Zenrez For Last Minute Booking

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San Luis Obispo-based MINDBODY has linked up a new startup, ZenRez , offering up last minute booking for yoga and fitness classes, ZenRez said on Thursday afternoon. ZenRez, which is based in San Francisco, says that it is seeing "significant traction" in Los Angeles -- one of its first markets -- along with San Francisco and Pittsburgh. MINDBODY's software is widely used by yoga studios and fitness operators, as well as individual instructors, for managing scheduling and booking.

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ACG 101 Executive Book Evening

SoCal Tech Calendar

Wednesday, March 30, 2011 -- ACG 101 Executive Book Evening. How can small and middle-market companies utilize strategic thinking to penetrate and dominate new markets? Marc Emmer will discuss the answers that he presents in his acclaimed book, "Intended Consequences," at the March 30 ACG 101 Executive Book Evening. What is the secret sauce that enables best-in-class companies to create and sustain their competitive advantage?

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Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence.

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SGN Teams With Fox Digital Entertainment | The Book of Life: Sugar Smash

Tech Zulu Event

Social Gaming Network ( SGN ) and Fox Digital Entertainment teamed up for the recent release of a new game called The Book of Life: Sugar Smash. The Book of Life is a new film by Jorge Gutierrez and produced by Guillermo Del Toro. The Book of Life premiers on October 17, 2014.

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales

InfoChachkie

My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. In one year, over half of all of the company’s new bookings were generated by the Stealth Campaign. Marketing

Announcing Dave’s new book: BEGINNING BERKONOMICS – with twelve guest authors

Berkonomics

A new book with 108 brand new insights for entrepreneurs, managers and investors. Covers starting up, raising money, managing your work force, growth, marketing, preparing for your profitable exit, and much more. Just released! BASIC BERKONOMICS. by Dave Berkus.

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Healthshoppr Launches Health Booking Site

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Los Angeles-based Healthshoppr , a startup developing an online appointment booking and ratings site for the healthcare market, launched its beta site Thursday. The site has launched starting with the wellness market, offering bookings of massage therapists. The site is the brainchild of Dr. Vijay Goel, who started the site out of frustration with the current healthcare market.

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Autobytel Links With Kelley Blue Book

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Irvine-based Autobytel and Kelley Blue Book said today that the firm have linked up Autobytel's used car program with Kelley's online used car marketplace. According to the firms, dealers participating in Autobytel's used car program can choose to also list their automobiles at Kelley Blue BOok's online used car marketplace, which sees around 12 million users a month. Tags: autobytel automotive kelley blue book marketing auto

From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". And so the book came out.

Toronto Based Start Up Readitfor.me | Reads Books for You

Tech Zulu Event

McDonald’s IPOed 46 years ago with a market cap today of over $100 billion, why? Google’s current market cap sits at just over $200 billion (Yahoo! When I was running my digital marketing firm I was constantly in corporate meetings. Time is a valuable commodity.

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.

How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers.

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Eventup Launches Venue Booking Site, Backed by Science, Inc.

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digital studio", launched today, saying that it will help people find and book venues for their parties, weddings, and more. Tony Adam is the former Director of Online Marketing at MySpace, and also worked with Science's Peter Pham at Billshrink, at Yahoo, and more. The service makes it easier for people to both book and offer up their own homes for parties, weddings, birthdays, and more. Los Angeles-based Eventup , a new startup backed by Mike Jones Science, Inc.

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LeisureLink Offers New Travel Booking Software

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Pasadena-based LeisureLink, which markets vacation lodging through online travel sites, said Wednesday that the firm has rolled out its own specialty lodging booking software for travel companies. The firm said that the software, which helps consumers find and book rentals, is now available for private labeling by its clients. LeisureLink provides distribution and marketing services to operators of vacation rentals, timeshares, and condo hotel properties.

Marketing Me

SoCal Tech Calendar

Friday, November 2, 2012 -- Marketing ME: Building your book of business by developing YOUR personal Brand. Broads Circle. Join us for this hands-on breakfast workshop specifically geared towards attorneys and accountants to create your strategy for success. Our expert panelists will walk you through crafting your unique message and provide you with tools for implementing your plan. See [link] (more

Making Sense of the Stock Market Drops in Relation to Venture Financing

Both Sides of the Table

If you didn’t notice that the stock markets in the US dropped nearly 4% today (after falling last Thursday and Friday) then you were probably completely off-the-grid and on vacation. And by this I assume he meant that “market prognosticator twitter” was vomitous.

Transformational Marketing

SoCal Tech Calendar

Wednesday, September 14, 2011 -- Transformational Marketing. Featuring Mark Jeffery, Senior Lecturer of Executive Programs, Kellogg School of Management and Managing Partner, Agile Insights Today's marketing professionals are charged with doing more with less while driving revenues and profitability. To effectively accomplish this challenging mandate, it is critical to understand how data driven marketing has emerged as the newest strategy for delivering greater marketing ROI.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Simply write a great book?

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.

Taxi Magic Looks To LA Market With Free Rides

socalTECH

Look out, Uber--another, smartphone-driven ride service, Taxi Magic , is looking to get into the Los Angeles market, saying that it will offer up free rides to people in Los Angeles who need a ride, starting on Tuesday (April 22nd) and running until Friday, April 25th. Taxi Magic joins a long list of smartphone-driven ride services and taxi apps -- including not only Uber , but also Lyft , Sidecar , and Flywheel --trying to gain mindshare in the Los Angeles market.

Observations on Women in Business Gained from Conferences, Books, Interviews and More

Tech Zulu Event

When Roxy approached them there was “authentic core-synergies in how each brand approached the market.” It was nice to hear her validate PR as a huge piece in brand building and also to hear her validate that social media works hand-in-hand with overall marketing efforts.

Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. 11% To 68% Market Share. Marketing Defined.

CyberDefender Links With "Dummies" Book Publisher

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to market a line of Internet security products using Wiley's popular "For Dummies" brand. CyberDefender said that the agreement gives it the exclusive rights to market, in North America, a full line of Internet security products and services using "For Dummies". The company said it expects to start test marketing products using the "For Dummies" brand on the Internet in early Fall of 2009.

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Quarterly and Science Inc.: Making Sense of Influencer Marketing and Ecommerce

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The two have a long history in the subscription area, so we though tit would be intersting to hear from Quarterly's CEO, Zach Frechette and Science's co-founder, Mike Jones to hear more about how the two are hoping to work together to expand the use of influencer marketing in e-commerce.