One Book Every Entrepreneur Should Own

Both Sides of the Table

Brad Feld seems to write books faster than I can read and write about them. This time he has written a book that is far more important than most management books you will read. Why do I think this is a “must own” book? And the book actually had me in tears.

JibJab Launches Kids Books Line

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Venice-based JibJab , the online entertainment site known for its humorous animated videos, has expanded into the children's book market, saying this week that it has launched a new brand which will create interactive children's books.

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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects.

VolJet: Creating An Online Booking System For Private Jet Charters

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Los Angeles-based VolJet (www.voljet.com) is looking to solve that puzzle, with its online system for booking charter jets, just as you would a commercial flight. Susan Sloan: It's very similar to a commercial, online booking system, like Expedia.com.

Kelley Blue Book In Chinese Joint Venture

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Irvine-based Kelley Blue Book has inked a partnership to expand its Internet content into China, the company said this week. Kelley Blue Book said it entered into a joint venture with Bitauto Holdings Limited and the China Automobile Dealers Association (CADA). Kelley Blue Book said that the joint venture will provide both web- and mobile products in China, providing new and used car vehicle information. kelley blue book china joint venture bitauto

MINDBODY Signs Customers For Booking Technology

socalTECH

The firm said MINDBODY Finder will display fitness classes and wellness appointments which consumers can book online, and allow consumers to handle all of the scheduling and booking of those services.

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Total Immersion Lands Deal With Book Publisher

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Los Angeles-based Total Immersion , the augmented reality software firm headed by Bruno Uzzan, has extended the firm's list of promotional content deals to the book publishing business. The firm--along with publisher Simon & Schuster Children's Publishing--said Tuesday afternoon that it will provide additional, augmented reality features to accompany a new series of books by Tony DiTerlizzi.

Kelley Blue Book Debuts New Car Pricing Tool

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Irvine-based automtive information provider Kelly Blue Book announced a new product today, a new car pricing tool it is calling the Kelley Blue Book Price Advisor. KBB said its new tool provides "price zones" showing pricing for specific make, model, and trim combinations of cars, reflecting current market conditions for a buyer''s area. kelley blue book pricing tool advisor automotive leads dealership

5 Keys to Results in the Current Marketing Revolution

Startup Professionals Musings

You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. changes in marketing results revolution

10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix.

Upfront Ventures Re-Ups On Appointment Booking Site MyTime

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Los Angeles-based venture investor Upfront Ventures has lead another round in San Francisco-based online appointment booking site MyTime , as parto f a $9.25M Series B. MyTime offers up an online marketplace, which lets consumers book appointments across a huge swath of consumer services, and also provides tools for managing appointments and marketing to customers for SMBs who are part of its marketplace.

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The LALA School of marketing

Berkonomics

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? Berkonomics books available at www.berkus.com.

ACG 101 Executive Book Evening

SoCal Tech Calendar

Wednesday, March 30, 2011 -- ACG 101 Executive Book Evening. How can small and middle-market companies utilize strategic thinking to penetrate and dominate new markets? Marc Emmer will discuss the answers that he presents in his acclaimed book, "Intended Consequences," at the March 30 ACG 101 Executive Book Evening. What is the secret sauce that enables best-in-class companies to create and sustain their competitive advantage?

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Mindbody Links With Zenrez For Last Minute Booking

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San Luis Obispo-based MINDBODY has linked up a new startup, ZenRez , offering up last minute booking for yoga and fitness classes, ZenRez said on Thursday afternoon. ZenRez, which is based in San Francisco, says that it is seeing "significant traction" in Los Angeles -- one of its first markets -- along with San Francisco and Pittsburgh. MINDBODY's software is widely used by yoga studios and fitness operators, as well as individual instructors, for managing scheduling and booking.

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Push Marketing Has Been Replaced By Pull Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.”

From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". And so the book came out.

Announcing Dave’s new book: BEGINNING BERKONOMICS – with twelve guest authors

Berkonomics

A new book with 108 brand new insights for entrepreneurs, managers and investors. Covers starting up, raising money, managing your work force, growth, marketing, preparing for your profitable exit, and much more. Just released! BASIC BERKONOMICS. by Dave Berkus.

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Healthshoppr Launches Health Booking Site

socalTECH

Los Angeles-based Healthshoppr , a startup developing an online appointment booking and ratings site for the healthcare market, launched its beta site Thursday. The site has launched starting with the wellness market, offering bookings of massage therapists. The site is the brainchild of Dr. Vijay Goel, who started the site out of frustration with the current healthcare market.

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Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence.

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Autobytel Links With Kelley Blue Book

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Irvine-based Autobytel and Kelley Blue Book said today that the firm have linked up Autobytel's used car program with Kelley's online used car marketplace. According to the firms, dealers participating in Autobytel's used car program can choose to also list their automobiles at Kelley Blue BOok's online used car marketplace, which sees around 12 million users a month. Tags: autobytel automotive kelley blue book marketing auto

6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap.

6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. Thus I was pleased to see the evidence confirming that perspective in a new book, “ The Amazon Management System ,” by Ram Charan and Julia Yang.

5 Ways Writing a Book Will Kick-Start Business Growth

Startup Professionals Musings

In my experience as a business advisor, one of the best ways to get all of these, is to publish a book on the technology, the journey, or some relevant lessons learned. Key value elements of a good book include the following: Publishing a book defines you as an influencer and authority.

Effective Marketing Today Begins With A Conversation

Startup Professionals Musings

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Don’t let your conversation marketing do the same thing.

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. digital marketing Ric Dragon social media winning

Eventup Launches Venue Booking Site, Backed by Science, Inc.

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digital studio", launched today, saying that it will help people find and book venues for their parties, weddings, and more. Tony Adam is the former Director of Online Marketing at MySpace, and also worked with Science's Peter Pham at Billshrink, at Yahoo, and more. The service makes it easier for people to both book and offer up their own homes for parties, weddings, birthdays, and more. Los Angeles-based Eventup , a new startup backed by Mike Jones Science, Inc.

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SGN Teams With Fox Digital Entertainment | The Book of Life: Sugar Smash

Tech Zulu Event

Social Gaming Network ( SGN ) and Fox Digital Entertainment teamed up for the recent release of a new game called The Book of Life: Sugar Smash. The Book of Life is a new film by Jorge Gutierrez and produced by Guillermo Del Toro. The Book of Life premiers on October 17, 2014.

6 Cases Where Quick-To-Market Beats Market Research

Startup Professionals Musings

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan.

How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers.

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LeisureLink Offers New Travel Booking Software

socalTECH

Pasadena-based LeisureLink, which markets vacation lodging through online travel sites, said Wednesday that the firm has rolled out its own specialty lodging booking software for travel companies. The firm said that the software, which helps consumers find and book rentals, is now available for private labeling by its clients. LeisureLink provides distribution and marketing services to operators of vacation rentals, timeshares, and condo hotel properties.

Soylent's Brilliant New Marketing Campaign: Soylent Is Plants, Not People

socalTECH

Last week, the company finally embraced the dystopian origins of the name with a brilliant, tongue-in-cheek marketing campaign introducing its new Soylent Green Mint Chocolate line complete with a spoof animation of the famous last scene of the Heston Soylent Green film. Most people know about the movie, but the movie was actually based on a book, titled Make Room, Make Room, by Harry Harrison. soylent marketing green plants market andrew thomas food replacement meal startup

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

7 New Dimensions Of Market Value In This Digital Age

Startup Professionals Musings

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital.

6 Keys To Maximizing Your Content Marketing Impact

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” impact pull marketing push marketing

Even the Best Startup Solutions Need Modern Marketing

Startup Professionals Musings

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. This is the new art and science of marketing. marketing startup technology

Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales

InfoChachkie

My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. In one year, over half of all of the company’s new bookings were generated by the Stealth Campaign. Marketing

Toronto Based Start Up Readitfor.me | Reads Books for You

Tech Zulu Event

McDonald’s IPOed 46 years ago with a market cap today of over $100 billion, why? Google’s current market cap sits at just over $200 billion (Yahoo! When I was running my digital marketing firm I was constantly in corporate meetings. Time is a valuable commodity.

From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". And so the book came out.

Marketing Me

SoCal Tech Calendar

Friday, November 2, 2012 -- Marketing ME: Building your book of business by developing YOUR personal Brand. Broads Circle. Join us for this hands-on breakfast workshop specifically geared towards attorneys and accountants to create your strategy for success. Our expert panelists will walk you through crafting your unique message and provide you with tools for implementing your plan. See [link] (more

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.

Making Sense of the Stock Market Drops in Relation to Venture Financing

Both Sides of the Table

If you didn’t notice that the stock markets in the US dropped nearly 4% today (after falling last Thursday and Friday) then you were probably completely off-the-grid and on vacation. And by this I assume he meant that “market prognosticator twitter” was vomitous.

6 Market Research Sources That Fit A Limited Budget

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research.