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7 Strategies For Making A Mentoring Relationship Work

Startup Professionals Musings

I’m a big fan of mentoring in business, and have been at different times on both the contributing and receiving end of the process. These days, I seem to often hear from entrepreneurs who are struggling to find a mentor, or complaining about their lack of effectiveness. When you meet with a mentor, you should lead the discussion.

Mentor 151
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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133
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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

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6 Incentives To Master The Art Of Marketing Yourself

Startup Professionals Musings

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk.

Marketing 113
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4 Entrepreneur Categories Hunt For Market Innovations

Startup Professionals Musings

The classic book, “ Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur ,” by serial entrepreneur and business coach John F. Dini, tied together several threads I have often seen in my own experience of mentoring and helping aspiring entrepreneurs. These are the ultimate hunters.

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5 Key Steps For Launching A Successful Startup Today

Startup Professionals Musings

Based on my own mentoring and investing experience, the best entrepreneurs are pragmatic problem solvers. For example, I remember a classic book by Penina Rybak, “ The NICE Reboot ,” that does a great job of outlining problem solving steps, honed from working with special needs youngsters.

Startup 135
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10 Obstacles To Creative Responses For Market Growth

Startup Professionals Musings

In my experience as a mentor, I find that keeping creative thinking in the balance is a challenge for every startup, due to the natural employee tendency to resist change.

Marketing 119