Startup Professionals Musings

JANUARY 11, 2023

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. Let’s just be optimistic. Avoid the tendency to fix blame and look for excuses. Failure to learn.

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Marketing Metrics Statistics Demand 119

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? Berkonomics books available at www.berkus.com. The first rule of marketing and positioning is to listen to the marketplace.

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Marketing Metrics Education Resource 176

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Project the future.

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Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

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Social Media Media Marketing Metrics 96

SoCal Tech Calendar

SEPTEMBER 8, 2011

Wednesday, September 14, 2011 -- Transformational Marketing. Featuring Mark Jeffery, Senior Lecturer of Executive Programs, Kellogg School of Management and Managing Partner, Agile Insights Today's marketing professionals are charged with doing more with less while driving revenues and profitability.

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Marketing Metrics Research 113

Startup Professionals Musings

AUGUST 23, 2023

We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira.

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Metrics Demand Statistics Sample 81

Berkonomics

MAY 19, 2022

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test.

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Email Web Tips Metrics 156

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence.

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Email Marketing Web Mobile 120

Startup Professionals Musings

APRIL 26, 2012

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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Social Media Framework Media Metrics 135

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

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Metrics Funding Startup Custom 57

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Advertising Marketing Startup Framework 66

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. Thus I was pleased to see the evidence confirming that perspective in a new book, “ The Amazon Management System ,” by Ram Charan and Julia Yang. Incorporate AI-powered data and metrics systems.

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Marketing Technical Review Custom Customer 123

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Marketing Social Media Framework Media 100

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Media Marketing Startup Framework 101

Startup Professionals Musings

FEBRUARY 6, 2021

A while back, I spotted a book for change management leaders in large organization, and I realized that many of the issues they face are the same as ones faced in every growing startup. Phil Buckley, in his book “ Change With Confidence ,” provides practical answers to fifty of the biggest questions that keep change leaders up at night.

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Startup Metrics Resource Technical Review 155

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

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Marketing Startup Sales Custom 271

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. If you are not sure of your best fit, like many people I know, I just found help in a new book, “ The 6 Types of Working Genius ,” by Patrick Lencioni.

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Activity Satisfaction Metrics Ideas 108

Startup Professionals Musings

JUNE 20, 2022

I saw some real guidance in the classic book by Loc de Brabandere and Alan Iny, “ Thinking in New Boxes.” For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box.

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eBook Metrics Examples Startup 111

Startup Professionals Musings

DECEMBER 30, 2022

They don’t realize that these are still rare, require a large risk, and may not be the best way to keep up with change in the market. As an alternative, I usually recommend more incremental innovation , derived from recognized market changes, done on a regular basis, without the big-bang expectation.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

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Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

MAY 30, 2022

In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

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Sales Metrics Guide Startup 147

Startup Professionals Musings

JANUARY 25, 2023

For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.

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Outsource Development Outsource Startup Metrics 140

Startup Professionals Musings

JULY 4, 2021

More recently, the concepts have been applied to the general business management context, in a classic book by Certified Turnaround Professional, Thomas H. While his book goes well beyond controlling waste as an element of growth and success, I was struck by how relevant the waste points are for every startup and every small business.

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Startup Resource Training Entrepreneur 161

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. A balance of conventional and social communication and marketing is always advised.

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Social Media Media Startup Platform 126

Startup Professionals Musings

AUGUST 1, 2021

In his classic book on building a business, “ Traction: Get a Grip on Your Business ,” Gino Wickman, a similar experienced business consultant and developer of the Entrepreneurial Operating System (EOS), outlines five common frustrations that we both hear from entrepreneurs, as follows: You are the boss, but you don’t have control.

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Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

NOVEMBER 16, 2022

The many ways that great firms can slip away from entrepreneurial thinking were highlighted in the classic book, “ Achieving Longevity ,” by Jim Dewald, based on his own experiences as a corporate executive, entrepreneur, and Dean of the Haskayne School of Business. Companies follow each other rather than the market. Change is hard.

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Startup Statistics IBM IBM 120

Startup Professionals Musings

OCTOBER 22, 2022

Check out the classic book, “ Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value! ” Stroh, which details the principles and metrics to follow for fostering innovation in any organization. Getting innovation to happen this regularly requires some real disciple and processes. by Patrick J.

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Metrics Startup Organization Demand 102

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Media Framework Social Media Metrics 95

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Rarely is there alignment between sales and marketing.

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Custom Acquisition Customer Technical Review 100

Startup Professionals Musings

AUGUST 15, 2022

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

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Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

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Startup Customer Custom Technical Review 113

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Use metrics to assess needs and growth economics.

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Custom Customer Metrics Satisfaction 114

Startup Professionals Musings

MARCH 18, 2020

I found this reality addressed well in a new book, “ Fast Times ,” by McKinsey Partners Arun Arora, Peter Dahlstrom, Klemens Hjartar, and Florian Wunderlich. Other experts point that your employee improvement culture, sense of direction, personal purpose, and job satisfaction may be more important than any metrics.

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Metrics Training Satisfaction IBM 122