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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This form of advertising is know at CPA (cost per action).

Advertising

Advertising Invest RSS CPC

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

OCTOBER 29, 2009

I then remember when Amazon started selling books on the web. Next came search results based on people paying to be high in the result set. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. That was a kerfuffle too. So did the media. Advertising is great.

Ideas

Ideas Advertising Google Technical Review

Advertising Wants to be Measurable – An Investment Thesis

Is it a Good Idea to Have Ads in Tweets?

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