Startup Professionals Musings

AUGUST 6, 2016

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. One of these experts, David T.

Custom 60

Custom Customer Marketing Social Media 60

InfoChachkie

OCTOBER 13, 2009

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The American Seed Company, as shown in the accompany ad, encouraged young people to sign a simple “contract” that read: “Please send me your Big Prize book and one order of 45 packs of American Seeds. I’ll sell them at 20?

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

InfoChachkie

JULY 23, 2012

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. The video was produced as a means of marketing Brad and Jason’s book, Venture Deals , yet the wide coverage it received resulted in significant promotion of the firm, its partners, and the book. “We

Marketing 233

Marketing Blogging Startup Venture Capital 233

socalTECH

AUGUST 16, 2013

We grew our SEM and improved our ROI. I actually anonymously booked a trip as a consumer through Luxury Link, surveyed the guests, and talked to management of a hotel anonymously to talk about their experience, even ran into some LuxuryLink users, and was able to get behind the scene and understand if there was value here.

Pricing 256

Pricing Sites Marketing Oversee.net 256

socalTECH

MARCH 13, 2020

None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. What's different about our business model is to bring them customers.

Template 124

Template Beverly Hills Startup SEM 124

socalTECH

SEPTEMBER 14, 2009

We've created a booking engine, with an intuitive user interface that is easy to navigate, but also fun. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

NOVEMBER 22, 2009

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. John Batelle profiles this well in his book The Search. When Brad Feld lists a book on his blog with an affiliate link that he monetizes is that wrong? I don’t think so.

Advertising 277

Advertising Technical Review GRP Partners Google 277

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Gross margin positive !=

Metrics 150

Metrics Startup SaaS Custom 150

Both Sides of the Table

MARCH 25, 2016

For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today? How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. It allows advertisers to run campaigns that are only paid out when somebody actually buys something (e.g.

Advertising 284

Advertising Invest RSS CPC 284