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A good case study is worth many paid ads.

Berkonomics

Dave’s book: Positioning. And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. That story can be in print or in multimedia form. And as a result, more money is flowing into story-telling.

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5 Ways Poker Legend Annie Duke’s Brilliant Book Will Help You (And Your Startup) Make Better Decisions

InfoChachkie

Impressed with her wit and insights during her talk, I was excited to read her latest book, Thinking In Bets. Annie has previously written several well-received poker strategy books. Annie’s approach is a highly-readable balance between memorable, real-world analogies and hardcore behavioral science studies. Top T akeaways.

Help 100
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Airbnb Host Pays $5,000 After Racist Cancellation Of UCLA Student's Booking

socalTECH

An Airbnb host has been ordered to pay $5,000, provide a personal apology, and attend a college course in Asian American studies, after the host cancelled an Asian UCLA student's reservation with a racist text.

UCLA 100
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Want To Be A TechStar? Read Brad Feld and Jason Mendelson’s New Book: Venture Deals

InfoChachkie

I recently reviewed Brad Feld and Jason Mendelson’s book Venture Deals , in THIS ENTRY. I have subsequently recommended the book to number of students as well as emerging entrepreneurs, all of whom expressed positive feedback. . Writing a book is very different from writing a blog. There were a couple motivations.

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CheapAir.com: WSJ Article On Best Days To Buy Tickets Wrong

socalTECH

Calabasas-based online travel site CheapAir.com is taking issue with a study and article published by the Wall Street Journal yesterday, looking to pinpoint the best days to purchase an airline ticket. airline airfare travel cheapair booking vaation' The WSJ had determined that Sundays were the best days for purchasing tickets.

Journal 100
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Don’t Underrate The Value Of A Startup Plan Document

Startup Professionals Musings

There really is no excuse these days, with samples on the Internet, business-plan books in every bookstore, and dozens of apps to automate the process. A great business plan doesn’t have to be a book in length, with extensive financial statements.

Startup 102
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Are you still flexible enough to be coached?

Berkonomics

Teaching about the five types of resources In my book, “Extending the Runway” (Second Edition, Berkus Press 2014), I explore the thesis that there are five basic types of resources an entrepreneur must exploit in growing a successful business: time, money, process, relationships and context.

Coach 156