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Break.com Launches Horror Channel

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Los Angeles-based Break.com , an online site focused on entertainment for men, said it has launched a new Horror Channel this morning. Break.com said it is partnering with horror site FEARnet on the new channel, and also has its Creative Lab working on original content specifically for the channel. READ MORE>>.

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Break.com, Yoostar In Joint Promotion

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Los Angeles-based Break Media , which operates a network of male-centric content web sites, said today that it has linked with home entertainment system company Yoostar in a promotion. According to Break,it is teaming up with Yoostar for a special, featured channel on the site focused on the "Yoostar Casting Tour" competition. READ MORE>>.

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Break Partners With Sony, Others

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Los Angeles-based Break Media , which operates a network of online content properties targeted at the male demographic, said today that it has signed up a slate of new content partners for its sites. Financial impact of the new content deals were not disclosed. READ MORE>>.

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Break Launches Hispanic Site

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Break operates a network of various websites focused mostly on a younger, male audience and comedy and entertainment. Break said its network now reaches almost 110 milliocn unique viewers a month. The firm said the new site comes due to advertiser desire to connect with the Hispanic population in the U.S.

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Break Media Launches Ad Server Effort

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Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. Break said it reaches more than 100 million men every month through its network. READ MORE>>.

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Break Media Launches New Ad Unit

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Los Angeles-based Break Media , the online content publisher which runs Break.com as well as a number of other sites, said it has launched a new advertising unit it is calling "Social Video Accelerator". The firm said that the unit provides guaranteed cost-per-view (CPV) ads through its family of sites.

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Break Taps Quantcast For Demographic Data

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Los Angeles-based Break Media , which operates a online network of web properties focused on men, announced this morning that it is teaming up with Quantcast to collect demographic information about its sites. The service will collect demographic data about who is viewing the firm's web videos.

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