Brentwood Associates Invests In Credentials Solutions


Los Angeles-based private equity investor Brentwood Associates announced this morning that it has made an investment in Credentials Solutions , a provider of software-enabled transcript, verification and parking services to the higher education market. According to Brentwood, Credentials Solutions will continue to be led by Co-Founder and Chief Executive Officer, Tom McKechney, and Co-Founder and Chief Operating Officer, Jeff Geldermann.

Andelman and Mullin, VC Vets, Announce New Venture

L.A. Business Journal

venture capitalists have formed Bonfire Ventures, a Brentwood VC firm focused on software for businesses Two veteran L.A.

Apriso Lands Cummins


Financial details of the win were not announced, however, Apriso said that Cummins has standardized on the firm's FlexNet software as its enterprise manufacturing execution system. Apriso's others customers include GM, Volvo, Honeywell, and others; the firm is venture backed by Brentwood Venture Capital, CMEA, LogiSpring, SAP Ventures, and WallStreet Technology Partners. apriso cummins enterprise manufacturing execution software

Apriso Wins Boston-Power


Long Beach-based Apriso , a developer of software used for managing manufacturing operations, reported today that it has been selected by Boston-Power. The firm said that Boston-Power is using its FlexNet software to enhance its manufacturing operations and quality assurance program. Apriso is funded by Brentwood Venture Capital, CMEA Capital, LogiSpring, SAP Ventures and Wall Street Technology Partners LP. Tags: apriso manufacturing software boston power

sales vs marketing

AeA Los Angeles Council

His client side experience includes senior management positions at Brentwood Medical Products, Inquiry handling Service, Stac, Inc., Moderator: Pam Wasley , CEO/Chair of Cerius Consulting Group, Southern California’s largest executive consulting group has been president of Data Site (medical software) and Senior VP of Unifi.

Sales 43

App is Crap (why Apple is bad for your health)

Both Sides of the Table

I own an iPod Touch (not an iPhone – my house in Brentwood gets literally ZERO AT&T bars). They pronounced “The End of Software.&# It was typical Marc Benioff marketing hyperbole but it was very effective. Want an iPhone but live in Brentwood like Mark Suster does?

Interview with Jonathan Zweig, AppOnboard


Our interview this morning is with Jonathan Zweig , the CEO of Los Angeles-based AppOnboard (, which has created software which allows mobile app developers--and in particular, mobile game developers--to create demos of those games which can be played without having to download and install those apps. I essentially build the company out of the bedroom I was renting from him in Brentwood, on Goshen.

Interview with Fouad ElNaggar, Redpoint Ventures


We've made over 30 investments in Southern California, and that's just in Redpoint, and doesn't include all of the investment we made as Brentwood Venture Capital since the late 70's. On Demand enterprise, and consumer software-as-a-service is also very interesting to us.