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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. As evidenced by the eye-tracking studies – they will remain in the stream. Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. Holy Shiitake ! It has for decades.

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Render Media: Creating A Digital Publisher In The Social Age

socalTECH

There are lots of studies that show that friends who show each other content, are five times more likely to engage with the brand they have been introduced to, compared with a brand that was not recommended by friends. We look at it as having two parts. READ MORE>>.

Media 100
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Why Most Online Video Companies Will Fail

Both Sides of the Table

So my advice to many is to study online companies that understand how to use technology for audience development, engagement, viral distribution and subscriptions. Usually I tell them to study Upworthy & Buzzfeed. The former thinks it’s all about the content and the latter thinks it’s all about the tech.

Company 150
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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate. Or perhaps you think Donald Trumps assessment that BuzzFeed is a “ Failing pile of garbage is correct?” Others are skeptical, “Ha! I asked Jonah in my interview how he became this viral guru.

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