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Inspire Energy Capital Acquired By Shell

socalTECH

Santa Monica-based Inspire Energy Capital, a provider of renewable energy to the residential market, has been acquired by oil and gas giant Shell, the companies said Tuesday afternoon. Inspire offers up renewable energy subscriptions to customers.

Capital 203
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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Capitalize on the multiplier moment. These decisive moments, and how to respond, are outlined in Robert H.

Customer 146
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10 New Realities Drive The Customer Decision Process

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136
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5 Keys To Capitalizing On Nondisruptive Business Growth

Startup Professionals Musings

Both authors are recipients of numerous academic and management awards for leadership thinking, and I will summarize here their key strategy insights, combined with my own experiences: Lead with a focus on finding customer value. Aim high to build a better world for customers. Don’t confuse the means with the ends.

Capital 142
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Diversis Capital Partners Invests In Adlib

socalTECH

Los Angeles-based private equity investor Diversis Capital Partners has made a "significant" growth investment in Toronto-based Adlib, a developer of software used for structuring data. The company says its customers include B2B brands and Fortune 1000 customers. Size of that investment was not announced.

Invest 113
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6 Ways To Make Customers Remember You As Exceptional

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Display real customer value feedback versus value claims.

Customer 158
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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 122