TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. Movio’s user base is currently in the lower hundreds of thousands, with paying customers nearing 1,000. It has so far raised around $9 million in funding from investors including IDG, Sequoia Capital China and, most recently, Baidu Ventures.

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

socalTECH

JULY 8, 2021

Los Angeles-based private equity investor Diversis Capital Partners has made a "significant" growth investment in Toronto-based Adlib, a developer of software used for structuring data. The company says its customers include B2B brands and Fortune 1000 customers. Size of that investment was not announced.

Invest 113

Invest Capital Equity Los Angeles 113

Both Sides of the Table

JULY 9, 2013

You know exactly when you want to sell to this customer and presumably it’s this quarter! And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing. Which customers to target: Elephants, Deer or Rabbits ? ” Hand this deal over to marketing to nurture for you.

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Custom Customer Marketing Newsletter 324

Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136

Customer Custom Sales Social Media 136

Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Display real customer value feedback versus value claims.

Customer 158

Customer Custom Social Media Satisfaction 158

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Examples Startup Custom 170

socalTECH

JANUARY 5, 2021

San Barbara-based HG Insights, which provides information on technology installations, IT spend, and related areas, has received an investment from private equity investment firm Riverwood Capital. Size of the investment--which the companies said was a "significant growth investment"--was not announced.

Capital 113

Capital Funding Equity Invest 113

Both Sides of the Table

JULY 26, 2010

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

JULY 12, 2023

examines and analyses this entrepreneurial revolution to reveal critical lessons every Gen-Y entrepreneur and marketer must learn. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Viral marketing campaigns to lure new customers will cost you big money.

Capital 93

Capital Geni Layoffs Entrepreneur 93

TechCrunch LA

JULY 9, 2019

“There is an increasingly advantageous global marketplace available with highly trained practitioners offering quality healthcare solutions at affordable prices and, although medical and dental tourism is a safe and cost-efficient solution, the current market is extremely fragmented and challenging to navigate.

Custom 225

Custom Customer Training Los Angeles 225

socalTECH

MARCH 14, 2018

This year, we're sponsoring the Recurring Revenue Conference (www.recurringrevenueconference.com), presented by Sutton Capital Partners. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model? How does customer service tie into all of this?

Custom 166

Custom Customer Conference Social Media 166

Both Sides of the Table

OCTOBER 11, 2016

It’s easy to think the role of a VC is to have strong opinions about markets, trends, tech dynamics and so forth. Fundamentally venture capital is about human capital. But Gregg stayed and grew and took on more responsibilities and became a senior member of Salesforce’s Marketing Cloud team. I don’t think this is the job.

Venture Capital 150

Venture Capital Capital CTO Coach Startup 150

socalTECH

AUGUST 1, 2018

Los Angeles-based SteelHouse , which develops online retargeting and advertising software, has named Rory Mitchell as Chief Customer Officer (CCO) at the company. According to SteelHouse, Mitchell has over 17 years of experience in the area, and was previously at Experian Marketing Services. READ MORE>>.

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Customer Custom Advertising Los Angeles 100

Startup Professionals Musings

AUGUST 1, 2022

Your character, as a business leader, will determine your perceived reputation by peers in business, team members, and customers. Build positive psychological capital to sustain your business. Without a store of this psychological capital, your performance and leadership will wane, and your satisfaction will dwindle.

Capital 114

Capital Coach Satisfaction Ideas 114

socalTECH

JULY 22, 2010

San Diego-based Huntington Capital , a provider of mezzanine capital provider to lower middle market companies, is backing a Seattle manufacturer of custom photo books and other printed products. Tags: huntington capital venture automated photo books.

Capital 140

Capital Customer Custom Product 140

Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

Customer 133

Customer Custom Satisfaction Examples 133

socalTECH

DECEMBER 13, 2021

According to the company, if approved, the deal will make Dave a publicly traded company on the Nasdaq Global Market, trading under the ticker symbol DAVE. The app developer says it helps customers budget, avoid overdraft fees, find work and build credit. Dave is led by CEO Jason Wilk. Dave is led by CEO Jason Wilk.

Marketing 113

Marketing Acquisition Research Los Angeles 113

socalTECH

AUGUST 13, 2019

Los Angeles-based venture investor March Capital is the lead investor in a $51M, Series C funding round for Uniphore , which also included Chiratae Ventures (formerly IDG Ventures), Sistema Asia, CXO Fund, ITP, Iron Pillar, Patni Family, and others. March Capital's investment in Uniphore was led by Sumant Mandal.

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Artificial Inteligence Capital Software Funding 113

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Capitalize on the multiplier moment. These decisive moments, and how to respond, are outlined in Robert H.

Custom 124

Custom Customer Startup Course 124

socalTECH

OCTOBER 14, 2014

Los Angeles-based Speakr , which provide social influence marketing to brands, said today that it has raised $2.9M The company says it has run more than 1,000 social influence campaigns for such customers as Microsoft, Kia, Corona, and Samsung, as well as many movie studios. in a seed funding round. Speakr is led by Marco Hansell.

Marketing 190

Marketing Seed Funding Venture Capital Tool 190

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. You may be getting killed today by customer expectations you never worried about just a few years ago.

Marketing 162

Marketing Social Media Metrics Custom 162

Both Sides of the Table

DECEMBER 11, 2022

Something happened in the past 7 years in the startup and venture capital world that I hadn’t experienced since the late 90’s — we all began praying to the God of Valuation. How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? What happened? People were building.

Venture Capital 466

Venture Capital Startup LAMP Marketing 466

socalTECH

JULY 12, 2018

Santa Monica-based private equity investor Clearlake Capital said this morning that it has sold one of its portfolio companies, Pomeroy Group Holdings , to an affiliate of Getronics Group. Pomeroy provided information technology services, including managed services, to the middle market and enterprise customers. READ MORE>>.

Capital 113

Capital Santa Monica Equity Acquisition 113

socalTECH

OCTOBER 9, 2019

There's a new opportunity in clean technology investments, according to venture capitalist Aaron Fyke , the head of a new, Pasadena-based venture capital investment fund, Thin Line Capital (www.thinlinecapital.com). This is not a typical, venture capital investment. Those $60M rounds really don't fit the venture capital model.

Invest 113

Invest Capital Venture Capital Idealab 113

Startup Professionals Musings

MARCH 5, 2021

In today’s fast-paced world, that means recognizing early and capitalizing on the changes that are bringing many big companies to their knees, before that company is yours. The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

AUGUST 27, 2022

In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. They love the continuous hunt, for investment capital, resources, talent, and new markets. Hunter franchisees move on quickly, or end up owning the entire franchise system.

Entrepreneur 124

Entrepreneur Marketing News Slides 124

socalTECH

JANUARY 3, 2019

As we close out our contributions for the end of 2018, here's Jeb Spencer of TVC Capital. 2018 was a great year for TVC Capital and we were able to get our fourth growth equity fund closed, taking our assets under management to close to $400 million. What was the biggest lesson you learned this year? Two big lessons in 2018.

Capital 113

Capital Southern California El Segundo SaaS 113

socalTECH

MAY 14, 2014

Santa Monica-based private equity investor Clearlake Capital Group said this morning that it is in an agreement to acquire ConvergeOne , a Minnesota-based provider of communications and managed services to the enterprise market. ConvergeOne is based in Eagan, MN, and has around 4,100 customers. READ MORE>>.

Capital 138

Capital Santa Monica Equity Invest 138

TechCrunch LA

AUGUST 18, 2022

and Europe, today announced that it has raised $65 million, with $50 million of those as a Series B funding round co-led by Albacore Capital Group and $15 million in convertible notes. Expa and Keyframe Capital, as well as new investor Capital One Ventures also participated in this route. In the U.S., In the U.S.,

Los Angeles 255

Los Angeles Capital Customer Custom 255

TechEmpower

JULY 31, 2023

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics 260

Metrics Startup Slides Technical Review 260

socalTECH

AUGUST 8, 2019

SUN said its new custom shared scooter has 10 inch, solid tires, 30 percent better battery capacity than what it's using now, and "all new technology" compared to its existing scooters, and is far more durable. The company said that its "vibrant yellow color" is what helps it compete with other scooter options available on the market.

Demand 124

Demand Marketing San Diego Los Angeles 124

socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. The company said the funding came from DN Capital, and will go towards international expansion in Europe. SHIFT said it has now raised $14M in funding. READ MORE>>.

Tool 174

Tool Marketing Santa Monica Advertising 174

socalTECH

MAY 29, 2015

Santa Monica-based secure messaging app developer TigerText , which provides secured text messaging for the enterprise and healthcare markets, has signed up a customer in Chicago. Financial impact of the win was not announced. READ MORE>>.

Custom 100

Custom Customer Santa Monica Capital 100

Startup Professionals Musings

NOVEMBER 17, 2018

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Display real customer value feedback versus value claims.

Custom 100

Custom Customer Social Media Training 100

socalTECH

MARCH 28, 2019

The summit is now associated with March Capital Partners (www.marchcp.com). What's your role at March Capital? Meredith Finn: I joined March Capital at the beginning of the year. How did you end up joining March Capital? I think there are still barriers to women raising the same amount of capital that men to.

Capital 162

Capital Entrepreneur Invest Artificial Inteligence 162

socalTECH

JUNE 7, 2021

a special purpose acquisition company (SPAC) sponsred by Victory Park Capital. The company was launched in 2017, and now says it has over 10 million customers. Los Angeles-based banking app developer Dave said this morning that it is going public, via a merger with VPC Impact Acquisition Holdings III, Inc., million members.

Marketing 113

Marketing Acquisition Equity Los Angeles 113

Startup Professionals Musings

MARCH 16, 2019

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Custom 107

Custom Customer Sales Social Media 107