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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

million last year, is among hair businesses aimed at women and people of color, like Rebundle , Morado and theCut , attracting venture capital dollars. Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look.

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10 New Realities Drive The Customer Decision Process

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. Well think of it this way – you have your sales process. You know exactly when you want to sell to this customer and presumably it’s this quarter! Unique Selling Proposition.

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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Capitalize on the multiplier moment. These decisive moments, and how to respond, are outlined in Robert H.

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Nimble's Jon Ferrara On Retaining And Keeping Customers

socalTECH

This year, we're sponsoring the Recurring Revenue Conference (www.recurringrevenueconference.com), presented by Sutton Capital Partners. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model? How does customer service tie into all of this?

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Heroes told our success stories, not us.

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Venture Capital is About Human Capital

Both Sides of the Table

It’s easy to think the role of a VC is to have strong opinions about markets, trends, tech dynamics and so forth. Fundamentally venture capital is about human capital. But Gregg stayed and grew and took on more responsibilities and became a senior member of Salesforce’s Marketing Cloud team. I don’t think this is the job.