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10 New Realities Drive The Customer Decision Process

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136
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RingDNA Adds $30M For Sales Analytics

socalTECH

Los Angeles-based RingDNA , which develops analytics software used for understanding the sales process and sales conversations, said last week that it raised $30M in a growth capital funding. The funding was led by Goldman Sachs Growth Equity (GS Growth), and also included Palisades Growth Capital and Bryant Stibel.

Sales 140
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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Capitalize on the multiplier moment. These decisive moments, and how to respond, are outlined in Robert H.

Customer 146
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Recurring revenues: Oil or glue?

Berkonomics

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

Sales 296
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Cornerstone OnDemand Chops Sales Staff, Shuffles Sales Head

socalTECH

Santa Monica-based Cornerstone OnDemand , which develops human capital management and employee learning software, has cut its sales head count, and shuffled its sales and services organizations, the company said late Wednesday.

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If You Don’t Respect Your Customers You Won’t Be Successful

Both Sides of the Table

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong.

Customer 341
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Nimble's Jon Ferrara On Retaining And Keeping Customers

socalTECH

This year, we're sponsoring the Recurring Revenue Conference (www.recurringrevenueconference.com), presented by Sutton Capital Partners. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model? How does customer service tie into all of this?

Custom 166