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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Overture sold for $1.6

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. The patents Overture held became known in small circles as Google’s ’361 problem as outlined here.

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Interview with Robert Blatt, MomentFeed

socalTECH

That allowed us to bring in a new investor, Level Equity, and we raised a little over $16M in capital to scale the business. Once you get past Facebook, Google, Apple, Amazon, and maybe Yelp and Bing, you've counted for 90 percent of all interaction. In 2013, Facebook local pages, Google Pages, and Yelp were not all that active.

Google 127
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Yahoo Deal With Microsoft May Hit Overture

socalTECH

Yahoo and Microsoft said that Yahoo will use the technology behind Microsoft's Bing search engine to power all of the web search aspects of its web site, with Yahoo taking over premium search advertising sales for Microsoft. Tags: technology advertising engine search microsoft overture yahoo.

Yahoo 113
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Interview with Dan LeBlanc, CEO and Co-founder, Daasity

socalTECH

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. So, we decided that if we wanted to try to tackle this as an end-to-end solution, we needed to maintain our competitive edge, and we needed to raise capital to hire staff.

Startup 113
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Leading advertising networks like Commission Junction, LinkShare, Google Affiliate Network, ShareASale and many others license our platform to help their advertisers and publishers easily create, manage, track, and optimize call-based advertising campaigns.”. They understand performance marketing and want to spend more of their budget on it.

Marketing 209
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below.

Custom 164