Startup Professionals Musings

JUNE 18, 2023

For a new business, you can provide unique ingredients, but the preparation steps in your business plan must follow a tried and true recipe for startup success: Identify a market with a real need. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market.

Startup 112

Startup Metrics Coach Marketing 112

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. This work requires market feedback, managing trials, and working with the sales team as well as developers.

Activity 108

Activity Satisfaction Metrics Ideas 108

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Real growth always requires real marketing. Ask every employee to focus on sales. Aggressively enter new markets and sales channels.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

AUGUST 21, 2021

In my experience, here are some of the key elements of that “second-stage” of entrepreneurship: Move from small investors to major venture capital. Switch your focus from product development to sales. Of course, customer relationships, and penetration into new market segments are also critical elements.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

JANUARY 5, 2009

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. Around 2006, they opened up a sales office here, with a couple of guys talking to the film and games business. Editor's note: you can see Image Metrics "Emily" demo on their web site ).

Metrics 100

Metrics Startup Sales Newsletter 100

Startup Professionals Musings

SEPTEMBER 21, 2020

For a new business, you can provide unique ingredients, but the preparation steps in your business plan must follow a tried and true recipe for startup success: Identify a market with a real need. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market.

Startup 156

Startup Metrics Coach Marketing 156

Startup Professionals Musings

SEPTEMBER 1, 2019

I like the ten steps he outlines, which I characterize here as follows: Seek major capital infusion. But to scale the business, they need the complementary expertise, experience, connections, oversight, and new capital connections of a formal board of directors. Switch your attention from product development to sales.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. Raising capital isn’t the be-all and end-all of startup success.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

JUNE 20, 2022

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Changes in your organization’s core performance metrics. Re-evaluating relentlessly for the agility to survive.

eBook 111

eBook Metrics Examples Startup 111

Both Sides of the Table

MAY 2, 2015

What I love about my job is getting to see teams of super-early-stage companies develop ideas that while raw have potential to make an impact on the market. It freed up Ophir to grow out our sales organization, to work more closely with agencies, to innovate on product and to raise capital. Here’s the dilemma.

Outsource Development 150

Outsource Development Metrics Startup Sales 150

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. Hiring more people isn’t always the right answer. Internet scale.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

JULY 15, 2020

These are the timeless principles that must guide all hiring, marketing, and execution decisions. Implement the key business metrices you will live by. Identify the three most important metrics your business must hit every week to achieve growth goals. Don’t try to do it all – capitalize on your strengths.

Metrics 140

Metrics Entrepreneur Coach Satisfaction 140

socalTECH

MAY 17, 2019

Perspectium recently raised a funding round from TVC Capital. David Loo: Ultimately, at the C-level, the CIO requires data metrics and intelligence, in order to compete and make decisions and take actions to further a company's agenda. The third part we're trying to help get into this is the service provider market.

SaaS 113

SaaS Startup Custom Customer 113

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. You need to be part of a larger ecosystem. These tolerate negative cash flows for growth.

Competition 142

Competition Software Review Social Media Custom 142

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

socalTECH

DECEMBER 11, 2017

Cloud Capital--has managed to coax those equipment rental yards into the digital age, and how the company has tackled other challenges in focusing its business. We bring value to those small guys who can't compete against a $60 million marketing budget. Really, we're the sales and marketing arm of those companies.

Startup 174

Startup Metrics Custom Customer 174

Startup Professionals Musings

FEBRUARY 4, 2015

I like the ten steps he outlines, which I characterize here as follows: Seek major capital infusion. But to scale the business, they need the complementary expertise, experience, connections, oversight, and new capital connections of a formal board of directors. Switch your attention from product development to sales.

Startup 108

Startup Sales Metrics Entrepreneur 108

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Most companies have a roadmap describing what they’re planning to build, deliver or market. That causes friction internally.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

DECEMBER 8, 2018

For a new business, you can provide unique ingredients, but the preparation steps in your business plan must follow a tried and true recipe for startup success: Identify a market with a real need. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market.

Startup 81

Startup Coach Metrics Marketing 81

socalTECH

JUNE 1, 2012

My other co-founder, Rusty Jenkins, was also with that company, doing sales. We had gone our ways, and after we left UpSellit and were golfing, we decided that instead of being part of a lifestyle business we wanted to start our own, and help local businesses market themselves. There's an awful lot of check-in sites out there.

CTO Coach 223

CTO Coach Startup Mobile Artificial Inteligence 223

Startup Professionals Musings

SEPTEMBER 13, 2017

I like the ten steps he outlines, which I characterize here as follows: Seek major capital infusion. But to scale the business, they need the complementary expertise, experience, connections, oversight, and new capital connections of a formal board of directors. Switch your attention from product development to sales.

Startup 56

Startup Sales Metrics Guide 56

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Real growth always requires real marketing. Ask every employee to focus on sales. Aggressively enter new markets and sales channels.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

NOVEMBER 3, 2013

I like the ten steps he defines, which I can summarize here as follows: Seek major capital infusion. But to scale the business, they need the complementary expertise, experience, connections, oversight, and new capital connections of a formal board of directors. Switch your attention from product development to sales.

Sales 96

Sales Metrics Startup Guide 96

Startup Professionals Musings

NOVEMBER 9, 2019

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. Raising capital isn’t the be-all and end-all of startup success.

Startup 97

Startup Technical Review Oracle Software Review 97

Startup Professionals Musings

NOVEMBER 4, 2016

For a new business, you can provide unique ingredients, but the preparation steps in your business plan must follow a tried and true recipe for startup success: Identify a market with a real need. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market.

Entrepreneur 93

Entrepreneur Startup Coach Metrics 93

Startup Professionals Musings

SEPTEMBER 20, 2019

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Changes in your organization’s core performance metrics. Re-evaluating relentlessly for the agility to survive.

Entrepreneur 93

Entrepreneur eBook Metrics Examples 93

Both Sides of the Table

NOVEMBER 14, 2017

As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets.

Startup 286

Startup Technical Review Custom Customer 286

Both Sides of the Table

AUGUST 20, 2015

Our perspectives on the topic wax and wane with market cycles. We love capital efficiency until we love land grabs until we abhor over funding until we get huge payouts and ring the bell for more funding until we attract every non-VC on the planet to invest in startups until it crashes and we start the cycle all over again none the wiser.

Funding 150

Funding Venture Capital Startup Marketing 150

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I can’t control the market. Private markets for stocks are the opposite.

Startup 336

Startup Pricing Technical Review Marketing 336

SoCal CTO

JUNE 9, 2010

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. Enjoyed this post? Putting customers first. Tesla is not.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Don’t forget the metrics and analytics. Marty Zwilling.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Company plans to use the capital to build out sales and marketing and r&d. -a led by Altos Ventures and Maverick Capital, with Larry Braitman. Current round: $4.2mm led by Spark Capital and Foundry Group.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. While I’m a huge believer that sales bonuses should always be uncapped, I think capping PBW’s is a good idea.

Startup 298

Startup Sales Slides Metrics 298

Startup Professionals Musings

JULY 17, 2019

As a business advisor, when I bring this up, at best I will hear the defense that you are focused on the strategy of the moment, such as such as how to increase sales, or reach a new market. This requires constant study of what your customers value, what competitors offer, and your target market.

Technical Review 87

Technical Review Customer Custom Competition 87

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Marketing, sales, and partners.

Competition 113

Competition Metrics Startup Invest 113

Both Sides of the Table

JULY 16, 2013

Because at least while the VC spigot is open and flowing for high-potential individuals that fit a pattern that some VCs seem to favor they can access cheap capital that isn’t terribly dilutive and can use the to fund development and swing for the fences with limited focus on monetization. The market. That leaves 99.99% of you.

Venture Capital 412

Venture Capital Startup Funding Snapchat 412