ringDNA Adds AI-Powered Sales Coaching

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Los Angeles-based ringDNA , which develops artificial intelligence software for the sales market, has added a new sales coaching product that uses artificial intelligence to help improve sales teams. RingDNA is venture backed by Goldman Sachs Growth Equity (GS Growth), Palisades Growth Capital and Bryant Stibel--the venture fund run by Jeff Stibel and Kobe Bryant. ringdna artificial intelligence sales coaching conversation software

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GraphEffect Ramps Sales, Marketing

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Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development. GraphEffect is venture backed by Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures, and Baroda Ventures.

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Venture Capital is About Human Capital

Both Sides of the Table

It’s easy to think the role of a VC is to have strong opinions about markets, trends, tech dynamics and so forth. Fundamentally venture capital is about human capital. Marketing departments, software partners and investors have now woken up to this opportunity.

Alteryx Names Snags Marketing, Sales Execs From LifeLock, Tableau

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Irvine-based data analytics software developer Alteryx said yesterday that it has named Seth Greenberg as Chief Marketing Officer (CMO), and Scott Jones as Chief Revenue Officer (CRO). The company, which is backed by Iconiq Capital, Insight Venture Partners, and Meritech Capital Partners, said that Greenberg joins from LifeLock, where he also was CMO; he also has served at Intuit, serving as Vice President of Intuit QuickBooks.

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Led by LA-based March Capital, Astound raises $15.5 million for employee help desk automation services

TechCrunch LA

million from investors led by the Los Angeles investment firm March Capital Partners. Previous investors Vertex Ventures, Pelion Venture Partners, Moment Ventures and the Slack Fund also participated in the funding, which brings Astound’s total capital raised to $27 million.

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Aurora Capital Group Sells Market Track To Vista Equity

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Los Angeles-based private equity investor Aurora Capital Group has sold Chicago-based Market Track , a provider of advertising, e-commerce, brand protection, and other information to retailers, brands, manufacturers, and others, to private equity buyer Vista Equity Partners. Financial terms of the sale were not announced. Aurora Capital acquired Market Track five years ago. market track auroracapital private equity vista

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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

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Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team. I was a sales person at HotJobs, but after we went public I helped open up an office in Los Angeles, and lived in Los Angeles for eight years.

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Will your company’s sale be celebration or silence?

Berkonomics

Then in addition, there are the exits that returned some portion of capital, but nothing more. I cannot recall ever attending a closing dinner for a sale in which we returned only a portion of the investor group’s money. First, there are at least three types of exits.

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Shift Gets $37M More To Ramp Online Used Auto Sales

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Online used car marketplace Shift , which has two offices‌ in Southern California--its biggest market--has raised $37M more in funding, the company said today. The funding came from BMW iVentures, Draper Fisher Jurvetson, Highland Capital, DCM, G2VP, and Goldman Sachs. cars market marketing capital venture sale auto used online shift

It’s Morning in Venture Capital

Both Sides of the Table

Many observers of the venture capital industry have questioned whether its best days are behind it. Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1.

ShipHawk Names New Sales Exec

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Santa Barbara-based ShipHawk , the online marketplace for packing and shipping, said today that it has appointed Erica Deas to its sales team. Deas was previously Senior Director of Mid-Market Sales at Tapjoy. ShipHawk said Deas will take over the daily operations and development of its SaaS sales team. shiphawk sales online marketplace packing shipping executive

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

Another personal story: Timing is everything in a sale.

Berkonomics

In addition, I loaned the new company $150 thousand for working capital. And I do need to note that the entrepreneur in the meantime became a model executive of our still-growing company, much more mature and understanding of market forces than that fateful day in February 2000.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

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March Capital Backed SpyCloud Adds $21M

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SpyCloud , a startup which develops cybersecurity products used to prevent account takeovers and which is backed by Santa Monica-based March Capital Partners , has raised $21M more in a Series B funding round, the company announced this morning. March Capital Partners co-led the Series A funding round for SpyCloud in 2018. Ted Ross is CEO and co-founder of SpyCloud, which is based in Austin, another market where March Capital Partners is fairly active.

Diversis Capital Sells Portfolio Firm

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Los Angeles-based private equity investor Diversis Capital said this morning that it has sold one of its portfolio companies, BLUE Software , to software company Esko. Financial details of the sale were not announced. Diversis says its focus is on companies in the lower and middle markets. diversis capital blue merger acquisition esko private equity

TVC Capital Backs Celigo

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San Diego-based software growth equity investor TVC Capital has backed Celigo , a developer of software to integrate cloud-based applications. Celigo said this morning that it has raised $8M in an expansion capital round, its first institutional funding since it was founded in 2006. A part of the funding, TVC Capital's Steven J. Celigo said the funding will go to expand sales, marketing, and product development. celigo capital venture software growth equity

10 Sales Truths Every Entrepreneur Needs To Practice

Startup Professionals Musings

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales.

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Appetize Adds $20M For Point Of Sale Technology

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Playa Vista-based Appetize , which develops tablet-based, modern point-of-sale (POS) technology for the food service and retail market, has raised $20M in a Series B funding, the company said on Wednesday morning. According to the company, the funding was led by Shamrock Capital Advisors, and also included additional financing from Silicon Valley Bank. appetize point sale food venue retail stadium venture capital hardware software

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Appetize Adds $20M For Point Of Sale Techonlogy

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Playa Vista-based Appetize , which develops tablet-based, modern point-of-sale (POS) technology for the food service and retail market, has raised $20M in a Series B funding, the company said on Wednesday morning. According to the company, the funding was led by Shamrock Capital Advisors, and also included additional financing from Silicon Valley Bank. software hardware capital venture stadium retail venue food sale point appetize

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WiSpry Names Marketing, Sales VP

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Irvine-based WiSpry announced today that it has hired on Lewis Boore as the firm's Vice President of Marketing and Sales. WiSpry is venture backed by American River Ventures, Arkian, Blueprint Ventures, DoCoMo Capital, Hotung Venture Capital, In-Q-Tel, L Capital Partners, Shepherd Ventures, Sid R. Tags: marketing wispry semiconductor executive

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8 Keys To Market Delivery Of Innovative Technologies

Startup Professionals Musings

Since I am a techie at heart, I always get excited when founders pitch their new innovation as “disruptive,” meaning that it is so unique that it will create a new market and disrupt the existing value network, displacing established products and markets.

SpeedTax Names Marketing VP

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Laguna Hills-based SpeedTax , a developer of software-as-a-service for sales tax management, announced this morning that it has named David Lahey as the firm's Executive Vice President, Sales and marketing. Lahey was most recently at Sage, where he was a VP of Sales for a number of the firm's product lines. SpeedTax said the move comes as a result of new private equity funding from Committed Capital earlier this month.

6 Market Research Sources That Fit A Limited Budget

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research.

Contour Energy Systems Names New Sales, Marketing Head

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Azusa-based Contour Energy , the developer of advanced battery technology, said today that it has named Joe Carcone as Vice President of Sales and Marketing, and also promoted Dr. Simon Jones to Vice President of Technology. Carcone joins the firm from PowerGenix, where he was Vice president of Marketing and Sales. Contour Energy is venture backed by CMEA Capital, Harris and Harris, Schlumberger and US Venture Partners, and based out of technology spun out of Caltech.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

Dave’s a great guy with a good sense of humor and a broad knowledge of the market, which is why I was excited that he could be on the show. Investors: August Capital (David Hornik) (lead) with existing investors Charles River Ventures.

Spotlight Names Marketing Chief

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Calabasas-based Spotlight , the developer of ticket management software-as-a-service, said today that it has appointed Richard Dym as its Chief Marketing Officer. The company is backed by POint Judith Capital. spotlight ticket management service saas executive marketing

Conversion Logic Gets $9M For Marketing Analytics Tools

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Los Angeles-based Conversion Logic , a developer of marketing analytics software, announced this morning that it has raised $9M in a Series A funding. The company said it will use the new funding for sales and marketing, data science and engineering efforts. Conversion Logic develops enterprise, cloud-based software used by companies for cross-channel marketing attribution for brands.

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NEXT Trucking, Backed By $21M From Sequoia Capital, Plans Big Hiring Push

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Lynwood, California-based NEXT Trucking , which operates an online marketplace which connects carriers to shippers, says it is planning a big hiring push in Southern California, after a big $21M funding round from Sequoia Capital. The startup, led by CEO and Co-founder Lidia Yan, says it plans to double its workforce in Southern California, with a plan to hire more than 50 engineering, sales, operations, and marketing roles this year.

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. I first heard this term from the guys at First Round Capital. This is part of my ongoing series Startup Advice.

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TVC Capital Backs Levels Beyond

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San Diego-based TVC Capital , the growth equity investor which specializes in software companies, is the lead investor in a round of funding for Levels Beyond , the two announced today. in a Series A from TVC, to invest in expanding sales, marketing, and business development. TVC Capital's Jeb Spencer joins the company's board with the funding. levelsbeyond levels beyond software video content management venture capital saas

RingRevenue Gets $3.25M For Call Marketing Automation

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Santa Barbara-based RingRevenue , which develops call marketing automation technology, said Wednesday that it has raised $3.25M in a funding round. RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. RingRevenue said that in 2012, advertisers have generated more than $200M worth of sales using its technology. ringrevenue venture capital call marketing tracking automation

What Do You Need to Do to Improve Sales? Here’s a Start …

Both Sides of the Table

I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand. To make it simple and easy to remember – there are three basic rules of sales: 1. And it’s the start of any great sales process.

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Female Entrepreneurs, AI and Investing: A Chat With Meredith Finn, March Capital

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The summit is now associated with March Capital Partners (www.marchcp.com). We spoke with Meredith Finn a new Partner at March Capital--who headed up that the Rise of the Female Entrepreneur sessions this year--to hear more about her perspectives on investments, what the Rise of the Female Entrepeneur was all about, March's interests in artificial intelligence and more. What's your role at March Capital? Meredith Finn: I joined March Capital at the beginning of the year.

Invoca Gets $20 Million For Call Marketing Automation

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Invoca provides call marketing software used for inbound sales call management and analytics. invoca call marketing automation ringrevenue venture capital accel Santa Barbara-based Invoca -- better known here by its prior name, RingRevenue -- said this morning that it has raised $20M in a Series C financing round.