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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So if you’re able to raise easily no problem.

Metrics 150
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

I like the ten steps he outlines, which I characterize here as follows: Seek major capital infusion. But to scale the business, they need the complementary expertise, experience, connections, oversight, and new capital connections of a formal board of directors. Switch your attention from product development to sales.

Sales 147
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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Startup 134
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down. Often new competitors do fail, but they may highlight a consumer trend that you can capitalize on now, before it comes back to haunt you later. Establish and evaluate metrics at multiple levels.

Marketing 162
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Interview with Mike Starkenburg, Image Metrics

socalTECH

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. Around 2006, they opened up a sales office here, with a couple of guys talking to the film and games business. Editor's note: you can see Image Metrics "Emily" demo on their web site ).

Metrics 100
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AKUA lands $3.2M to turn kelp into burgers

TechCrunch LA

The total funds include backing from a Republic campaign, pre-seed investors and capital from the co-founders. Boyd Myers explained that there are sales and repeat customers, but it was too early to discuss growth metrics. Biotech startup Shiru sprouting plant-based ingredients with new capital infusion.

Startup 191
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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.