socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! in a Series A funding round, the company said this morning.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

MARCH 6, 2014

Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. million in venture capital into one of the biggest semiconductor companies in the world.

San Gabriel 124

San Gabriel La Canada Flintridge La Canada CalTech 124

Both Sides of the Table

APRIL 15, 2010

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. billion to Yahoo! plus a large settlement on patent disputes paid from Google) so Bill did well on it.

Venture Capital 271

Venture Capital Capital Google Platform 271

Both Sides of the Table

OCTOBER 8, 2014

Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. Both are massively funding other LA tech companies through what Fred Wilson once defined as “recycled capital.”

Entrepreneur 376

Entrepreneur Snapchat Startup Truecar 376

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! If it worked in the Yellow Pages, why not on the Internet? But obviously Google won the war.

Competition 350

Competition Idealab Product Ideas 350