Both Sides of the Table

SEPTEMBER 18, 2014

On the phone … Me: So, you raised venture capital? Me: At what price? Him: It wasn’t priced. So you did raise with a price. It’s just a maximum price. Him: But when I raised my first round we didn’t know how to price the company. How will you price the next round? Your A round?

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MAY 10, 2021

Carpinteria-based construction management software developer Procore has set its estimated initial IPO pricing, saying in a filing today that it now expects an initial offering price of betweenn $60.00 Morgan, Barclays, Jefferies, Canaccord Genuity, KeyBanc Capital Markets, Oppenheimer & Co., and $65.00

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MARCH 25, 2021

Irvine-based VIZIO priced its IPO last night, saying it will sell 12,250,000 shares of its Class A common stock at a price to the public of $21.00 The price is at the low end of its earlier estimated IPO range of $21.00 VIZIO will start trading this morning on the New York Stock Exchange under the symbol VZIO.

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OCTOBER 29, 2021

Laguna Hills-based dental technology developer Sonendo priced its IPO late last night, saying that it will sell 7,800,000 shares of its common stock at $12.00 Sonendo's backers include General Atlantic, OrbiMed, Meritech Capital, and EW Healthcare. per share, which will provide the company total gross proceeds of $93.6M.

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Berkonomics

AUGUST 2, 2018

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality.

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SEPTEMBER 14, 2020

Santa Monica-based GoodRx , a developer of a digital healthcare and prescriptions service, has set an IPO pricing range of between $24.00 and $28.00 The company is looking to raise as much as $1.1 billion through its IPO on the NASDAQ Global Select Market. GoodRx has filed to trade as GDRX. Seelaus & Co., LLC and Ramirez & Co.,

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JUNE 11, 2021

La Jolla-based biopharmaceuticals startup Janux Therapeutics said early this morning that it has priced its IPO, offering up 11,400,000 shares of its common stock at $17.00 The company's biggest shareholders before the IPO were Avalon Ventures, RA Capital Healthcare, Orbimed, Bregua Corporation, and Correlation Ventures.

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JUNE 8, 2020

La Jolla-based Avidity Biosciences , which is developing oligonucleotide-based therapies for rare and serious diseases, has set the pricing range for its IPO, saying it is looking to sell 10 million shares at between $14.00 and $16.00 The company said it has applied to list on the Nasdaq Global Market as RNA. READ MORE>>.

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DECEMBER 7, 2017

San Diego-based Odonate Therapeutics , a pharmaceuticals startup focused on chemotherapy drugs, has priced its IPO, saying on Wednesday afternoon that it has priced its IPO at $24.00 per share was on the low end of its initial estimated pricing range of $24.00 The $24.00 READ MORE>>.

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APRIL 8, 2021

Long Beach-based Agilon Health, which operates a network of physicians focused on Medicare patients, has set its IPO pricing range, saying it hopes to sell 46,600,000 shares of its common stock at between $20.00 The company's biggest shareholders are CD&R Vector Holdings, along with Morgan Stanley and Capital World. and $23.00

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MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The company said the convertible note offering was made to qualified institutional buyers. The notes are due in 2026.

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MARCH 16, 2021

The company said it expects its initial offering price to be between $21.00 Morgan and BofA Securities, along with Wells Fargo Securities Guggenheim Securities, Needham & Company, Piper Sandler as well as Roth Capital Partners. and $23.00 The company is looking to list on the New York Stock Exchange under the symbol VZIO.

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MAY 29, 2019

CrowdStrike , the cybersecurity software developer which has a significant research and development presence in Irvine, has set its IPO pricing range, saying on Wednesday that it looking to sell 18,000,000 shares of its common stock at between $19.00 and $23.00 The company has applied to list as CRWD on the Nasdaq Global Select Market.

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MAY 16, 2014

Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 The company offers up online pricing of news cars as well as powers affiliate car buying programs. million shares of its stock at $9 per share. in the IPO offering.

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MAY 29, 2014

Santa Barbara-based Resonant , which is developing radio frequency filters (RF) used for mobile devices, has priced its IPO, saying it is offering up 2,700,000 shares of its common stock at a price of $6.00 The company is slated to start trading on the Nasdaq Capital Market as RESN today.

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JULY 18, 2014

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 TubeMogul--which is based in Emeryville, but has a operations in Los Angeles--is backed by Trinity Ventures, Foundation Capital, and Northgate Capital.

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JUNE 11, 2014

La Jolla-based biopharmaceuticals developer Ambrx has set its initial estimated pricing range for its IPO, saying in a filing this morning that it expects to price its IPO at between $12.00 The company is venture backed by Tavistock, Maverick Capital, Apposite Healthcare, Versant Ventures, 5AM VEntures, Roche, and Merck, among others.

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JULY 23, 2018

Santa Barbara-based Sonos , the developer of user-friendly, Internet-connected, whole-home audio systems, set its estimated IPO pricing range on Monday morning, the next step in bringing the company to market. According to its updated S-1 filing, Sonos is looking to sell 13,888,888 shares of its common stock at between $17.00 and $19.00

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MAY 2, 2017

Veritone is looking to list as VERI on the NASDAQ Capital Market and hopes to raise as much as $20M in its IPO effort. Veritone's IPO underwriters are Wunderlich, Craig-Hallum Capital Group, and Northland Capital Markets. billion price tag. and $16.00 per share, as it launches its roadshow. READ MORE>>.

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NOVEMBER 2, 2017

SendGrid , the developer of email delivery tools and back-end email services with operations in Irvine, has set its estimated IPO pricing range this morning, saying it is looking to sell 7,700,000 shares of its common stock at between $13.50 and $15.50 The company has been approved to list on the NYSE as SEND.

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FEBRUARY 5, 2014

La Jolla-based biopharmaceuticals developer Auspex Pharmaceuticals has priced its IPO, saying it will offer up 7,000,000 shares of its common stock at $12.00 The company is venture backed by Deerfield Management Company, Thomas, McNerney and Partners, CMEA Capital, Panorama Capital, BioMed Ventures and Costa Verde Capital.

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APRIL 2, 2014

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project priced at the lower end of its initial estimated IPO range, which was $15.00 Rubicon Project is venture backed by Clearstone Ventures, News Corp.,

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Both Sides of the Table

FEBRUARY 6, 2019

I’ve heard a lot of people question whether there is too much money in venture capital chasing too few great deals. Others believe that new business models are emerging that could replace venture capital all together. We’re in a new tech bubble!” some have pronounced. Valuations are out of control” is the mantra of others.

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L.A. Business Journal

JULY 22, 2019

million shares to raise capital to expand its staff and technology offerings. Downtown-based digital car-sharing marketplace HyreCar Inc. announced July 19 it will sell an additional 3.5

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OCTOBER 27, 2016

Woodland Hills-based BlackLine Software , the developer of accounting and financial close software, has priced its IPO, saying late Thursday evening that it will sell 8,600,000 shares of its common stock at $17.00 BlackLine priced at the high range of an already increased estimated IPO range, which was set to $16.00 earlier this week.

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MARCH 14, 2014

San Diego-based precision medicine developer Ignyta has priced its IPO, saying last night that it is offering up 5,245,000 shares of its common stock at $9.15 Ignyta will trade on the NASDAQ Capital Market as RXDX, starting today. The IPO will raised $48.0M for the company.

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MARCH 24, 2017

Irvine-based Alteryx priced its IPO on Thursday evening, saing that it will sell 9,000,000 shares of its Class A common stock at $14.00 The company, which develops data analytics software, priced at the high end of its estimated initial IPO range, which had been between $12.00 and $14.00 and $14.00 and Cowen and Company.

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SEPTEMBER 27, 2016

Carlsbad-based Obalon Therapeutics , which is developing a balloon-based medical device for assisting in weight loss, has set the estimated initial IPO pricing range for its public offering, saying it now expects an initial public offering at between $14.00 if it prices at the high end of its estimated range. and $16.00 READ MORE>>.

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MARCH 1, 2017

has officially priced its IPO, saying on Wednesday afternoon that it will sell 200M shares of its common stock at $17.00 Snap is venture backed by Benchmark Capital, Lightspeed Ventures, along with others. Snap's IPO priced above its initial estimated pricing range, which had been between $14.00 The IPO will raise $3.4

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FEBRUARY 22, 2012

Thousand Oaks-based Ceres , the developer of specialized seeds for the biofuels market, has priced its IPO, saying that it will offer up 5,000,000 shares of its common stock at $13.00 per share IPO range, after seeing a delay of a week in the expected pricing by the firm. The IPO was underwritten by Goldman, Sachs & CO.,

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JULY 15, 2010

Los Angeles-based 3D movie technology provider RealD said late Thursday evening that it has priced its IPO, offering 12.5M The IPO priced above the firm's initial estimated IPO pricing of between $13.00 William Blair & Company, Stifel, Nicolaus & Company, Incorporated and BMO Capital Markets Corp. and $15.00

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JULY 10, 2019

in seed funding, from E&A Venture Capital and SOSV. We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. What is Halla?

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JUNE 27, 2012

San Diego-based ServiceNow , the developer of software-as-a-service for enterprise IT management, is expected to price its IPO Thursday, as the first, technology-focused IPO since the Facebook debacle. The firm, which has set initial pricing range of its IPO at between $15.00 per share, is backed by JMI Equity and Sequoia Capital.

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Berkonomics

JULY 23, 2011

They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community. Innovation.

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SEPTEMBER 3, 2010

Santa Monica-based TrueCar.com , the online automotive pricing startup headed up by Scott Painter, said Thursday that it has launched a new tool to help new car buyers. TrueCar said that it has launched a Best Local Price tool, which will allow car shoppers to search for the best local deals on a vehicle. READ MORE>>.

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JUNE 19, 2015

San Luis Obispo-based MINDBODY priced its IPO last night at $14.00 MINDBODY is venture backed by Bessemer Venture Partners, Catalyst Investors, Institutional Venture Partners, W Capital Partners, and J.P. Morgan, along with the Tech Coast Angels, Frontera Capital, and the Pasadena Angels. READ MORE>>.

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JULY 9, 2010

Monrovia-based Green Dot , the provider of prepaid debit cards, has set pricing on its IPO, saying in a filing Friday that it estimates and initial public offering price of between $32.00 Green Dot filed for an IPO in February, and is backed by Sequoia Capital, TTP Fund, and the Tech Coast Angeles. and $35.00

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