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Rustic Canyon Boosts Social Gaming Firm PlayFirst

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Santa Monica-based venture capital firm Rustic Canyon Partners has upped its investment in social games firm PlayFirst , which is based in San Francisco. According to PlayFirst, Rustic Canyon, Mayfield Fund, Trinity Partners, and DCM--all current investors in the game developer--have invested $5.2M

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Rustic Canyon Adds Associate

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Santa Monica-based venture capital firm Rustic Canyon Partners is announcing later today that it has added Ed Fu as an Associate at the firm. According to Rustic Canyon, Fu will support the firm's investments in Internet and Clean Technology. READ MORE>>.

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Rustic Canyon's Kim To Leave Firm

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Michael Kim , a partner at Santa Monica-based Rustic Canyon Partners , is departing the firm at the end of the year to startup up a new fund-of-funds, Cendana Capital. According to Kim, he will become an Advisory Partner to Rustic Canyon, and transfer his responsibilities at Rustic Canyon by the end of the year.

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Rustic Canyon Boosts InSync

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Santa Monica-based venture firm Rustic Canyon , along with Intel Capital, has put more into Silicon Valley-based InSync Software , a developer of software for the RFID and supply chain tracking business. Tags: rustic canyon venture capital rfid software supply chain.

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Kin Lands $12M For Women's Lifestyle Channels

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Santa Monica-based KIN , which operates a female-focused lifestyle YouTube network, has raised $12M in a funding round, the company said last week. The funding came from Corus Entertainment, Emil Capital, Mayfield Fund, General Catalyst Partners and Rustic Canyon Partners. The company is led by Michael Wayne.

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Science, Headed by Mike Jones, To Launch Digital Startups

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a new, Santa Monica based company headed by former Myspace CEO Mike Jones , announced this morning that it has scored capital and funding, and is building a "technology studio" to develop new businesses, provide them with advice, and provide them with funding. > Science, Inc. ,

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Total Beauty Buys LimeLife

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Santa Monica-based Total Beauty Media , the online fashion content site run by Emrah Kovacoglu, said this morning that it has acquired LimeLife.com , a female lifestyle and celebrity news site. Financial terms of the acquisition were not announced. LimeLife was founded by Kristin McDonnell. READ MORE>>.