Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. It’s funny how scarcity of capital can focus one’s mind. So if you’re able to raise easily no problem. End of story.

Metrics 150

Metrics Startup SaaS Course 150

InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

InfoChachkie

DECEMBER 2, 2009

Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise. For instance, it does not make sense to develop an Affiliate Market presence until you have established an effective SEM campaign.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). You always have too much technical debt, too many problems, staff members quitting, not enough capital, customer complaints, etc. That’s because that’s how it ALWAYS feels at a startup.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MARCH 25, 2016

Marketing with long payback is precisely what requires venture capital. It would take 2 years to catch up but believe me they have the capital to do so. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. That is how great businesses are built. We did the planning work up front.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MAY 15, 2010

Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. 9mm – Investor: Sequoia Capital (Michael Moritz) – Read more: TechCrunch , PaymentsViews. 5.3mm – Investors: Madrona, Bain Capital, Khosla Ventures – Read more: TechCrunch.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Google was clear that they WOULD NOT go into this business. Amazon was planning on working with GoTo.com but actually pulled out just before launch.

Competition 350

Competition Idealab Product CitySearch 350