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Scripted.com, Backed By LA Investors, Finds $9M More

socalTECH

The new funding came from Crosslink Capital and Redpoint Ventures, and also included angels Gil Penchina, Auren Hoffman (LiveRamp) and Justin Moore (Axcient). The company now offers up a marketplace to find content--blog posts, white papers, tweets, Facebook posts, and more--from freelance writers. READ MORE>>.

UCLA 124
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Eucalyptus Joins In Cloud Computing Alliance

socalTECH

The three vendors said that they will offer up a video, an online webinar, white papers, a readiness assessment workshop, and other resources around their effort. Eucalyptus is venture backed by New Enterprise Associates, Benchmark Capital and BV Capital, and is now run by former MySQL head Marten Mickos.

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products.

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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

If ten percent of these numbers, multiplied by your average product price, will get you the revenue you need to scale your business, you will get the love you need from angel and venture capital investors. Peruse company reports from your business domain.

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USC Stevens On Tech Transfer: Understand Venture Capitalists

socalTECH

The institute said today that it has just published a white paper focused on helping universities to improve the spinout process, finding -- among other things -- that universities need to "get better at gathering, filtering, translating, and packaging new ideas." READ MORE>>.

USC 100
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6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

If ten percent of these numbers, multiplied by your average product price, will get you the revenue you need to scale your business, you will get the love you need from angel and venture capital investors. Peruse company reports from your business domain.

Marketing 157
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7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction. Influencers build trust by being transparent with their team and their customers on tough questions and issues. Pick a niche and target audience to demonstrate commitment.