| TechAmerica-Finance Executive Network. PR/IR—Communicating in Today’s Changing (and Treacherous) Business Environment. The Basics: What a senior executive should know to be a little dangerous. So you are, or someday you want to be a public company - Using strategic public relations to your advantage - Tear down the silos: where PR and IR intersect - How social media are changing the landscape - Two case studies: David v. Goliath; Goliath v. David. Confirmed Speaker: Roger S. Pondel-President & CEO PondelWilkinson Inc. See http://www.techamerica.org/Events/eventDetail.cfm?eventid=a0E4000000IaIYxEAN |
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