Can you create a great customer case study?


Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. Attention spans are growing shorter by the second.

A good case study is worth many paid ads.


We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. We have grown more than a bit weary of most advertising, no matter in what form.

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Facebook's Impact on Entertainment PR and Marketing

SoCal Tech Calendar

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. Well cover best practices, case studies and strategies for success (as well as those to avoid). PRSA LA. The panel will include representatives from Facebook, major studios, talent agencies and PR/digital marketing firms. Social Media Week LA.

Social Media Marketing Dinner

SoCal Tech Calendar

Join iHollywood Forum as we re-launch our popular monthly dinner series looking at whats next for the business of entertainment. Well look at latest trends in social media, branded entertainment, audience tracking, interactive ads, integrated and cross-platform marketing and much more, backed up by video case studies. Thursday, June 25, 2009 -- Social Media Marketing Dinner.

Making Money on YouTube | Audience First, Cash Second

Tech Zulu Event

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. You can read more about the Orabrush case study here.

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7 Notable Tech & Startup Speakers at SXSW 2018


And while the entertainment industry takes a lot of credit for the awesomeness that is SXSW, tech holds its own when it comes to creating the electric atmosphere of this epic coming-together.

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

This first video they did became viral and the CMO, Jeffrey Harmon , paved the way to create an entertaining brand web series called Diary of a Dirty Tongue. Here is a YouTube marketing case study they did.

Digiday Mobile: The Future Of Mobile Media Live

Tech Zulu Event

Dave Gwozdz, CEO of Mojiva will highlight some findings of this recent study called "State of the Industry in Mobile." Today major brands in entertainment, automotive, travel, technology, and CPGs are embracing mobile, especially mobile rich media, to engage and interact with consumers.

Tapiture Taps Into Successful Social eCommerce And Secures $2.25M In Seed Funding

Tech Zulu Event

The curated design and photography-driven entertainment site is where GIFs and memes intermingle with stunning photography, video and the ability to purchase in app. Santa-Monica based Tapiture has grown in traffic by 300%, monetized from year one and raised $2.25

The Startup Guide To SXSW Panel Picking

Tech Zulu Event

From an introduction to value pricing to case studies to client relationships, how value pricing can. Genre communities particularly the horror-themed ones are increasing seen by the entertainment indus. Case Study marketing, Online community, Social Networking. . .

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