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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

Hopefully it’s not as a way of avoiding fund raising or finding quick pockets of money. You want to be sure that you get customer commitments before doing the work do agree a case study afterwards if the project is successful. Adding precious high gross margin to support an R&D team that you need to fund anyways.”

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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup 323
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Top 120 Startup Posts for 2010

SoCal CTO

November 23, 2010 Entrepreneurs, Using Outsourcing to Obtain Capital Efficiency Needs to be Thought Through to be Effective - Robert Ochtel , June 7, 2010 Teen Entrepreneur, Brian Wong, Youngest Founder to Receive Angel Funding - teenentrepreneurblog.com , October 28, 2010 Build Your Own Silicon Valley?

Startup 380
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3rd Annual India Trade Conference

SoCal Tech Calendar

Insights on the New India Environment and Trends Real-World Case Studies and Interactive Panels Keys to Successfully Doing Business with India Renewable Energy and Social Entrepreneurship Global Risk Mitigation Strategies Funding your Business Growth Valuable Networking Opportunities. See [link] (more).

Irwindale 100
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March Capital Partners' Jim Armstrong On A New, $240M Venture Fund

socalTECH

Santa Monica-based March Capital Partners (www.marchcp.com) has just announced a brand new, $240M venture investment fund, led by longtime venture investing veterans Jim Armstrong, Sumant Mandal, Gregory Milken and Jamie Montgomery. What is the investment focus for this fund? All of that represents opportunity, as well.

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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you can’t state clearly why your startup is the only choice, then it’s time to regroup before spending your hard-fought funding. Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Talk to real live customers in addition to marketers.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Here are some examples of heroes in action: A testimonial / quote from a hero on the banner on the home page of your website with their image and a link to a case study on how they used the product. We would take every day users from our customer base and make them heroes. Heroes told our success stories, not us.

Marketing 294