SoCal Tech Calendar

JULY 17, 2019

It's been a few years since the initial fan-fare around blockchain for advertising and marketing-based solutions. What started as a topic that agencies and brands were largely clueless about has evolved into one that major players are investing in and providers are rolling out real solutions and case studies. See [link] (more)

Advertising 100

Advertising Case Study Study Invest 100

SoCal Tech Calendar

SEPTEMBER 16, 2011

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Well cover best practices, case studies and strategies for success (as well as those to avoid). The panel will include representatives from Facebook, major studios, talent agencies and PR/digital marketing firms. Social Media Week LA.

Entertainment 100

Entertainment Case Study Marketing Social Media 100

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Custom Customer Study 89

Berkonomics

MARCH 11, 2021

Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Using Sean again as a source, we might ask: “How did you discover our company?”

Custom 218

Custom Customer Case Study Email 218

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Custom Customer 174

TechCrunch LA

MARCH 11, 2021

It is complexity theory made manifest and only serves to show that scalable, data-driven solutions rapidly deployed across large industrial markets are our only hope in correcting the course,” wrote Vaughn Blake, a partner at the energy-focused investment firm Blue Bear Capital. Intel alone used 9 billion gallons of water in 2015).

Case Study 162

Case Study Artificial Inteligence Study Los Angeles 162

SoCal Tech Calendar

JUNE 19, 2009

Thursday, June 25, 2009 -- Social Media Marketing Dinner. This month, weve gathered a panel of industry leaders to discuss next-generation marketing and promotion for films, television, games and music. Join iHollywood Forum as we re-launch our popular monthly dinner series looking at whats next for the business of entertainment.

Social Media 100

Social Media iHollywood Media Marketing 100

Startup Professionals Musings

MAY 26, 2023

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 141

Product Services Technical Review Artificial Inteligence 141

SoCal Tech Calendar

JUNE 10, 2010

Wednesday, June 16, 2010 -- Is Social Media Marketing Worth It? This event will take experts from social media analytics, new media thought leaders and practical marketing masters to help you make up your mind if social media is even worth it and if it can be applied to your business. See [link] (more).

Social Media 100

Social Media Media Marketing Case Study 100

SoCal Tech Calendar

AUGUST 23, 2017

Get ready to understand how a successful analytics team can empower managers from product, marketing, and other areas to make effective, data-driven decisions. Louis will be sharing some case studies and successful strategies that he has used at ZipRecruiter as well as previous experiences. Product School. Data is king!

Case Study 100

Case Study Study Product Marketing 100

SoCal Tech Calendar

FEBRUARY 15, 2017

Wednesday, February 15, 2017 -- CASE STUDY: FuelRod -- Mobile Charging on the Go. With backgrounds in innovative energy storage technology, Yau and Yeagley recognized the need for added battery power on-the-go and saw an opportunity in the rechargeable battery market for the introduction of charger swaps. See [link] (more)

Enterprise Forum 100

Enterprise Forum Mobile Case Study San Diego 100

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value.

Social Media 134

Social Media Case Study Custom Customer 134

Berkonomics

AUGUST 21, 2014

Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is, ‘How would you feel if you could no longer use this product?’” Again, it is a sign of a viral marketing effort to get more than forty percent checking that box. He goes on to quantify the response.

Customer 228

Customer Custom Case Study Email 228

Startup Professionals Musings

OCTOBER 1, 2022

I’m happy to add my own insights here for your consideration to her suggested eight essential lessons, with supporting case studies, for evolving any innovative idea into a business reality: Every innovation must solve a customer problem. We all know that the pace of innovation is increasing, and the market is responding positively.

Ideas 145

Ideas Startup Case Study Writing 145

SoCal CTO

NOVEMBER 17, 2009

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Again, an interesting topic to discuss. Great posts.

Acquisition 170

Acquisition Customer Custom Ideas 170

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56

SoCal Tech Calendar

JANUARY 4, 2013

Through a series of real world case studies and interactive group discussion, this workshop will discuss how valuation relates to intellectual property in licensing, manufacturing and MandA transactions. Thursday, January 10, 2013 -- Corporate Valuations. See [link] (more)

Framework 113

Framework Case Study Study Capital 113

Startup Professionals Musings

SEPTEMBER 26, 2022

The successful entrepreneurs I have met and worked with over the years all seem to share that passion for learning, and they see rapid market change not as a problem, but as an opportunity for them to move ahead of the crowd in changing the world. The best thing you can learn in school is how to learn.

Startup 142

Startup Case Study Course Entrepreneur 142

SoCal Tech Calendar

NOVEMBER 9, 2012

Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100

LAVA Mobile Media Case Study 100

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

SoCal Tech Calendar

MARCH 17, 2012

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Just who is doing what in the market? PDMA SoCal. It's Monday morning. See [link] (more)

Competition 100

Competition Innocal Case Study SoCal 100

Startup Professionals Musings

SEPTEMBER 13, 2023

Based on my years of experience as a business executive and consultant, I am convinced that most companies gradually lose their ability to be creative as they mature, and over time are overcome by new competitors and market changes. Your people on the customer front lines have the input you need on institutional changes required.

Case Study 117

Case Study Outsource Development Outsource Custom 117

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did.

Dollar Shave Club 101

Dollar Shave Club Custom Customer Marketing 101

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Provide relevant case studies illustrating your results. The challenge is how to build client relationships without face-to-face.

Services 121

Services Technical Review Social Media Case Study 121

SoCal Tech Calendar

SEPTEMBER 3, 2010

This program will include an overview of the social business model, social business software and resulting business opportunities that are driving some of the biggest changes in sales and marketing practices in decades. Speaker: Jerry Weitzman, Vice President, Jive Software. See [link] (more).

Technology Council 113

Technology Council TCOSC Case Study Study 113

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Product 95

Product Case Study Customer Custom 95

socalTECH

JUNE 15, 2010

There was a time not long agoa happy timewhen marketing communications was uncomplicated. It consisted of press releases, feature articles, case studies, editorial tours and an occasional interview or speaking engagement. And then.the fan (and all that hit it) went into overdrive.

Social Media 113

Social Media Media Case Study Southern California 113

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

DECEMBER 17, 2013

If they’re not buying you need to be marketing to them not selling to them. Not to mention it would be nice to have the CEO on your marketing reference list! The Case for Calling Low. When you hear the case for “call high” it intuitively feels obvious. Sales & Marketing Advice Startup Advice'

Sales 375

Sales Technical Review Organization Case Study 375

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Activity 164

Activity Conference Press Case Study 164

SoCal Tech Calendar

MARCH 25, 2009

Tuesday, March 31, 2009 -- Launching a Startup in your spare time: Case Study from Manvite.com. Two friends, a marketing executive and a software engineer, had an idea to challenge a large web incumbent without leaving their day jobs. How can you get a web startup going without leaving your day job?

Case Study 100

Case Study Startup Software Engineering Study 100

SoCal Tech Calendar

NOVEMBER 28, 2009

Friday, December 4, 2009 -- The Marketing SIG Presents. Learn how to analyze customer feedback to positively impact your CRM marketing. This event will showcase a panelist discussion on monitoring tools and how to positively leverage the voice of the customer in marketing efforts. Let Them Complainand#8232;!

Customer 100

Customer Custom Case Study Social Media 100

SoCal Tech Calendar

FEBRUARY 11, 2010

It is surprising to find out about what both web designers and marketers often miss, which are key ingredients of what your audience can see and not see on the website. With our panel of experts, we will cover the basics of usability and the role this concept plays in making these efforts successful with LIVE CASE STUDIES.

Case Study 100

Case Study Web Design Study Web 100

Startup Professionals Musings

JANUARY 3, 2022

In fact, his analysis of current statistics and many case studies leads both of us to recommend a focus on a set of key hiring principles that shouldn’t come as a surprise, but don’t seem to get followed very often these days by new companies, or even the more mature ones: Look for a cultural fit before a skill match.

Training 135

Training Case Study Resource Technical Review 135