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Driving Revenue thru Relationships

SoCal Tech Calendar

Lufthansa, Swiss Re, T-Mobile and Yum! This program will include an overview of the social business model, social business software and resulting business opportunities that are driving some of the biggest changes in sales and marketing practices in decades. Speaker: Jerry Weitzman, Vice President, Jive Software.

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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

Between the mid nineties until 2007 wireless carriers around the world religiously protected the software that went on to phones and they guarded the end consumer relationship by controlling this software. So the value on the Internet went “up the stack” to portals such as Yahoo!, Excite, MSN and eventually Google.

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Respect Competitors and Capitalize on Your Strengths

Startup Professionals Musings

For example, if your new software adds innovative new features and mobile access to a classic offering, you could name and degrade current vendors for their lack of support, or you could highlight your innovative additions over the current market leaders. Use real case studies and customer feedback.

Capital 63
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March Capital Partners' Jim Armstrong On A New, $240M Venture Fund

socalTECH

Jim Armstrong: It's broadly technology, from consumer Internet, to marketplaces, from Internet infrastructure to enterprise software. You'll see we have several enterprise software companies already in the March portfolio. What is the investment focus for this fund? Related to what I said earlier, is you need to think big and broadly.

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Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. First off the two prezis and then the case study material (i used ERPLY as inspiration). You could just outspend. You could use brute force to get the word out.

Startup 248
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Tapiture Taps Into Successful Social eCommerce And Secures $2.25M In Seed Funding

Tech Zulu Event

Ellis points out a case study where they discovered viewers of a particular movie poster were the common thread among purchases of a particular turntable. With the mobile app launched in 2014, Tapiture continues to refine its technology to reach its users. We can connect the dots,” said Ellis. I am drawn to it.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

They are also often looking for more cost effective ways to advertise to mobile users. Mobile, social and video are changing consumer behavior and advertising as we know it. There’s lots more info including videos, case studies and more at www.ringrevenue.com. Rincon Venture Partners and GRP Partners ).

Marketing 209