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8 Keys For Transforming An Innovation Into A Business

Startup Professionals Musings

I’m happy to add my own insights here for your consideration to her suggested eight essential lessons, with supporting case studies, for evolving any innovative idea into a business reality: Every innovation must solve a customer problem. Write down your business model and five-year plan. Plan for change before the crisis.

Ideas 145
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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. Who are you writing to…What are their fears, their dreams, their lifestyles? Write your content.

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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

I must admit I discuss this very frequently with portfolio companies but hadn’t thought to write about it. No carrier in their right mind wanted to cede control of the software but Apple was willing to offer its products exclusive through one carrier in exchange for not having any carrier software on the device.

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The Danger of Crocodile Sales

Both Sides of the Table

You have no choice but to jump into solution mode for a bit to see if your case studies on a successful implementation at other customers opens up the person you’re meeting a bit. They are seldom productive. You have target customers, you have competitors and you have a product to sell. Beware of Crocodile Sales.

Sales 314
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March Capital Partners' Jim Armstrong On A New, $240M Venture Fund

socalTECH

Enterprises are under a lot of pressure to produce great product under fast cycles. We can now write $20M, $25M, and $30M checks to existing, breakout companies in our portfolio. That network effect is a subtle but has a powerful effect with all this new technology. With this fund, we do not have a cap limit on late stage investments.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. 9) In Getting The Band Back Together , I write about the power of serial Founding teams.

Marketing 209
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Instead of billboards, affiliates own websites, many of which contain meaningful content associated with the products they advertise. Note: be sure to always disclose your association with any products included in such lists.

Customer 164