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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk.

Product 141
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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121
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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. I think it’s important for enterprise startups to layer in professional services into your revenue stream. rollout support.

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Your “drop dead” question for a customer survey

Berkonomics

It means you can use this respondent as a resource for case studies and marketing quotes in the future. Then there are the long surveys where you could attempt to find more about satisfaction with service, delivery time, quality of product, packaging and more. Keep your survey very short to insure many responses.

Customer 218
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

It’s easy to fall back on the generic message that your solution is easier to use, has more function, and comes with great service, but who looks twice at that message? Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support.

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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Have an in-house professional services team that implements your software. I wrote about The Importance of Professional Services here.

Marketing 354
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Power of Angel Investing Seminar

SoCal Tech Calendar

This highly interactive program has been revised and updated for 2012, providing attendees with practical information on best practices in angel investing through a balance of expert presentations, panel discussions and small group case studies.

Invest 100