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Moving from Social Media to Social Action

SoCal Tech Calendar

Thursday, September 22, 2011 -- Moving from Social Media to Social Action. Well discuss how the media landscape is changing the conversation, but what does it really take to translate that to meaningful action? Well explore campaigns that crossed the boundary from social media to taking action.

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Is Social Media Marketing Worth It?

SoCal Tech Calendar

Wednesday, June 16, 2010 -- Is Social Media Marketing Worth It? This event will take experts from social media analytics, new media thought leaders and practical marketing masters to help you make up your mind if social media is even worth it and if it can be applied to your business.

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Social Media Marketing Dinner

SoCal Tech Calendar

Thursday, June 25, 2009 -- Social Media Marketing Dinner. Well look at latest trends in social media, branded entertainment, audience tracking, interactive ads, integrated and cross-platform marketing and much more, backed up by video case studies. See [link] (more).

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Expanding Business with Social Media

SoCal Tech Calendar

Tuesday, July 21, 2009 -- Expanding Business with Social Media. Social media is rapidly changing the way companies do business. See [link] (more).

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Insights and Opinions: I'm Drowning in Social Media and Going Down for the Count

socalTECH

For today's Insights and Opinions section, where we feature articles from the thought leaders in Southern California's high tech industry, Jeffrey Swartz takes a look at the overwhelming flood of social media , and how to deal with it. Social media had arrived. And then.the fan (and all that hit it) went into overdrive.

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Top Notch Panelists Secured for SMCLA’s “Social Media for B2B”

Tech Zulu Event

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. And moderator, Eric Schwartzman , author of Social Marketing to the Business Customer.

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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Use social media for marketing, not just feedback. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.